Wednesday, February 18, 2015

La Urbana Says Hasta La Vista on the Westside

Mexican restaurant switcheroo on the westside.

La Urbana Tequila & Mezcal Bar has closed.  A Facebook post claims the restaurant will reopen in March as Monterrey Mexican Restaurant.  Restaurateur Jesus Oñate Jr. opened La Urbana last February on Huff Road near Bone Lick BBQ and Corner Tavern at Apex West Midtown.  (La Urbana was originally slated to open August 2013, but was reportedly "plagued by delays.")

Oñate's "O Restaurant Group" also includes Zapata Tacos & Tequila Bar in Norcross, as well as Monterrey Mexican Restaurant, of which his father is a co-founder.  The elder Oñate opened the first Monterrey Mexican Restaurant in Doraville on Buford Highway in 1973.  Since that time, the restaurant expanded to include nearly eighty locations throughout Georgia, Kentucky, South Carolina, North Carolina, Maryland, Tennessee, Iowa, Minnesota, and Virginia. 

Today, Monterrey operates about fifty locations in fewer markets than they once did.  Locations remain open locally on Buford Highway in Doraville and LaVista Road in Tucker, among others.   


Anonymous said...

Yawn. Salsa is salsa.

Anonymous said...

You have Nuevo Laredo, Bone Garden, La Parilla, Taqueria Del Sol, and a few others all nearby, what makes anyone think we need more Mexican restaurants on this side of town?!

Ham said...

I also wonder sometimes how all these Mexican Restaurants around town stay open, but I guess Atlantans love their Mexican food. Also, Monterey may come in at a price point lower than similar restaurants in that area, so that may be part of their strategy.

Anonymous said...

Monterrey in Doraville is the best; the entertainment on Thursday's is the biggest hoot! They just need to renovate the restrooms as they are awful.

Anonymous said...

Monterrey northlake is bland stuff for white people.