Birmingham-based Yogurt Mountain has closed its franchised location at The Prado in Sandy Springs. The froyo shop opened at the tail end of the yogurt boom in Atlanta in 2012, and occupied quite possibly one of the worst locations in one of the most logistically challenging centers in metro Atlanta.
The parcel where Yogurt Mountain opened (after the center was redeveloped) sits essentially beside the now shuttered Staples, with limited parking and virtually zero visibility.
The Sandy Springs Yogurt Mountain had been offered for sale on a local real estate site with the asking price reportedly virtually "free." While I frequent the area and had monitored the location, a source indicates the location quietly closed "about two weeks ago."
Bruegger's Bagels signed a lease to open next to Yogurt Mountain, but wisely never built out their space and ended up leaving the market entirely.
Yoreka, another FroYo shop, previously closed in the lower level of The Prado near Genki. Today, the former Yoreka operates as a Subway.
A single Atlanta-area Yogurt Mountain remains in business at Johns Creek Village at Medlock Bridge & McGinnis Ferry Roads in Johns Creek.
Books-A-Million purchased Yogurt Mountain in 2011 and began to incorporate the brand into their bookstores. (The Books-A-Million at Sugarloaf Mills in Duluth is without a Yogurt Mountain.)
Yogurt Mountain is not alone in struggling to survive in the challenging froyo market.
Locally, Yoreka not only closed at the Prado, but closed in Little 5 Points as well. Cowlick's Yogurt & Floats also closed both of their locations, while other upstarts like Froyolo, Yoforia and Swirlin' Twirlin' have significantly reduced their store counts.
National players like Menchie's and Pinkberry have each closed locations while Red Mango and Swirll have left entirely.
Both RaceTrac and Kroger have added frozen yogurt to their new and high volume locations, adding even more options to an already crowded field. One chain that has expanded recently is Irvine, California-based Yogurtland which just last week celebrated the grand opening of their new store at TOWN Brookhaven. (Swirll previously closed their location in a different space within the Brookhaven development.)
What are your thoughts on the current state of FroYo in Atlanta? What is your favorite place to feed you FroYo craving? What would you like to see open in place of Yogurt Mountain or Staples at The Prado?
Please share your thoughts below.