New fast casual pizza chain enters Georgia
Fort Worth, Texas-based Pie Five Pizza Co. plans to open its first location in Georgia later this year. Pie Five will occupy a 2,400 square foot space within Newnan Festival, a small new center not far from Ashley Park in Newnan, with Dillard's, Belk, Dick's Sporting Goods and others.
Newnan Festival will be located in the 300 block of Bullsboro Road and will also include an Einstein Bros. Bagels, Which Wich?, and an Original Mattress Factory. (Never fear, there's already a Mattress Firm a stone's throw away.)
Pie Five Pizza Co. was launched in Fort Worth in 2011 but comes from an established pizza brand: Pizza Inn. Both Pizza Inn and Pie Five Pizza Co. are owned by RAVE Restaurant Group Inc., a publicly traded company.
Fast casual pizza has been one of the most popular segments within the QSR industry. Metro Atlanta is already home to two homegrown operations: Uncle Maddio's Pizza Joint and Your Pie.
I wrote a piece this past November detailing the numerous players in the quick serve pizza market, including Pie Five.
Uncle Maddio's recently announced they have signed agreements with franchisees to open at least eight additional units. One franchisee, Mike Haines, plans to open new Uncle Maddio's in Fulton, Forsyth, Gwinnett, DeKalb and Cobb counties. Another franchisee, Al Brown, plans to open units in Douglasville, Hiram, Carrollton and Villa Rica.
Pie Five promises customized individual pizzas in five minutes, while while Uncle Maddio's promotes their pizzas in six minutes. At a time when more and more diners are demanding faster food, will a one minute difference make Pie Five a success locally?
What are your thoughts on the current and soon to arrive fast casual pizza options? Have you been to a Pie Five Pizza Co.? Where else should Pie Five open?
Please share your thoughts below.