Stacy Eames, owner of Highland Bakery, plans to open a new, as yet unnamed concept in the former Aurora Coffee this fall. The space, located at 992 North Highland, at the corner of North Highland and Virginia Avenues, is the epicenter of Virginia Highland. Aurora Coffee, an area favorite, closed in the 1,638 square foot freestanding building in May, 2013.
Rumors have swirled for about a year about what would open in the prime space and while Eames has at times denied her involvement, I've confirmed it is she who will open in the space. Online permits filed with the City of Atlanta dating back to May of last year mention adding restrooms as well as assorted plumbing and electrical work. The most recent permit, filed on June 23rd: "Furnish and install one 5 ton Heat and Cooling Unit with 22 Vents and One Duct Alteration to existing unit."
All of the previous work was performed at the request of property owner "DLD HOLDINGS SIX LLC," likely in an attempt to secure what I understand is a freshly signed lease with Eames.
A well placed source indicates that the new concept will offer healthier fare with options such as fresh juices, wheatgrass shots, granola and milk alternatives like almond and cashew milk. Perhaps gluten free pastries too?
The running name of the business is "P & G Coffee and Pastry." A source close to the situation stated that the new concept should open in late September or early October.
In addition to the new concept, Eames is opening a Decatur outpost of Highland Bakery and adding second locations to the campuses of Emory and Georgia Tech. Currently there are Highland Bakery locations in the Old Fourth Ward, Midtown, Buckhead and on the campuses of Emory and Georgia Tech. In addition, Eames operates a food truck "Highland Bakery On Wheels."
This past April, Eames partnered with Mike Lassiter of Rising Roll in creating a strategic partnership between the two Atlanta-based businesses. Each brand will retain its own identity, with plans for both to benefit from each other’s expertise.
Are you excited about the new Highland Bakery concept? Are you more excited for the Highland Bakery coming to Decatur? What menu items would you like to see carried at either?
Please share your thoughts below.