Tuesday, July 21, 2015

Waffle House Continues to Cover Atlanta

Local restaurant chain continues metro growth

Norcross-based Waffle House has inked a deal to open what will be its fourth location in downtown Atlanta. The newest Waffle House will open at 300 Marietta Street, suite 105, in the Luckie Marietta District.  The approximately 2,400 square foot space that Waffle House will occupy is directly below Der Biergarten and adjacent to Twin Smokers BBQ and STATS.  

A Waffle House spokesperson I contacted tells me the restaurant should be open by April 2016.  (A Luckie Marietta District spokesperson claimed the restaurant was track to open "by late 2015.")

It would seem that Waffle House has been rather pleased with the downtown restaurants, and with good reason.  A local source tells me that the Waffle House at Andrew Young International Boulevard and Centennial Olympic Park Drive is the busiest unit in the "southern region."  The Centennial Park location opened in early 2013, preceded by downtown locations on Lower Alabama Street at Underground Atlanta and at Georgia State's Parker H. Petit Science Center on Piedmont Avenue near Decatur Street.  

Waffle House also opened a location on 5th Street in midtown at Technology Square, adjacent to Georgia Tech. Last year, location-based mobile application Foursquare recognized the Tech location as the number one Waffle House in the nation as calculated by number of "check-ins." 

Another new Waffle House which I first announced in January is coming to Northside Drive near Cook-Out. Permits filed earlier this month indicate that construction will soon begin in earnest with the building slated to be 1,635 square feet and cost just under a half million to construct. 

A Waffle House location that has been in the works in downtown Decatur for months is finally under construction and will reportedly open in late August. Based on the slow progress on site,  I'd expect it to actually open later in the fall.

Additionally, as I reported in March, a Waffle House with a drive-thru  recently opened in Stone Mountain.  Both the downtown locations and the drive-thru unit exemplify Waffle House's efforts to bring Waffle House to locations other than freestanding buildings. 


Anonymous said...

That westside/northside/howell mill area just continues to explode and will for another 10 years. A lot of industrial property still left around there.

Anonymous said...

Waffle House will make a killing in town. I live here and every breakfast spot that opens up wants to one-up everyone else with a more eclectic menu. Many times, folks just want eggs, bacon and hash browns. No kale, basil, and all those crazy concoctions.

Anonymous said...

This will be the fifth Waffle House Downtown.

1. Centennial Park on Luckie
2. Just north of the GSU MARTA station at Decatur Street
3. Underground Atlanta
4. (Upcoming) at 112 Courtland
5. (Upcoming) Marietta Street