|A time when Mrs. Winner's occupied the building|
"Fast-Fine" eatery coming to East Cobb
Atlanta-based Fresh To Order plans to open a new location in East Cobb. The new Fresh To Order will open on Johnson Ferry Road near its intersection with Roswell Road, adjacent to the Whole Foods Market-anchored Merchants Walk shopping center. The self described "fast-fine" restaurant will renovate the existing freestanding building, most recently home to Broadway Diner. The roughly 3,300 square foot building also once housed a Mrs. Winner's, and before that a Hardee's. The former drive-thru window will be re-purposed as a patio, something Broadway Diner had already done, but with new improvements planned.
The Fresh To Order location is good, but will be difficult to access for some, given the median that separates traffic on Johnson Ferry Road.
The East Cobb location will be Fresh to Order's tenth in the state. Most recently, the chain added locations to downtown Decatur and CNN Center. Fresh To Order began offering franchises last year and tweaked their image and branding, more recently debutung a new website. There are currently a handful of franchised locations in South and North Carolina, Florida and Tennessee.
An F20 release from last March indicated that "restaurateur Samir Patel signed on to develop two units in Gwinnett County," but to my knowledge, no locations there have been confirmed.
The East Cobb area has been hot for restaurants with a number of new openings having occurred in the recent past. Common Quarter and Zeal opened in late 2013 in Woodlawn Square and Market Plaza respectively. This past April, Del Taco finally opened in East Cobb Crossing shopping center and was soon followed by the opening of Dick's Sporting Goods.
Also nearby, a new Pollo Tropical is expected to open September 4th in an outparcel of Parkaire Landing shopping center on Johnson Ferry Road.
Are you excited for the planned opening of Fresh to Order in East Cobb? Do you think the restaurant will do well in the space they have selected? Where else would you like to see Fresh to Order open?
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