MAX's Wine Dive to close in midtownMAX's Wine Dive is closing its midtown Atlanta restaurant tonight. The restaurant, part of Houston, Texas-based Lasco Enterprises, opened in May of last year as part of the 12th & Midtown development at 77 12th Street.
MAX's, a wine bar and restaurant, went through a number of chefs over its short life in Atlanta, including opening chef Jason Hall, previously of Saltyard and Livingston Restaurant.
The restaurant announced their closure via their facebook page saying:
"After careful consideration we have made the difficult decision to close MAX's Wine Dive in Atlanta. Thank you for being loyal fans and supporting the restaurant over the past 15 months."
Until 8PM today, guests can "purchase your favorite wines remaining in our inventory at our lowest retail pricing ever offered. Come when you can, at these prices, our wines are sure to go fast.
If you have any questions, please email us at infoATL1@maxswinedive.com. Thanks again ATL, we'll miss you!"
MAX's closed their Chicago location in Wicker Park this past April. The chain continues to operate locations in Houston (2), Austin, San Antonio, Dallas, Fort Worth and Denver.
MAX's is the latest out-of-town restaurant to find Atlanta, and midtown specifically, a difficult market in which to succeed. New York-based 5 Napkin Burger shuttered their restaurant at 10th & Piedmont Streets in 2012, about a year after opening. Polish restaurant operator AmRest shuttered their La Tagliatella restaurant at at 8th & Peachtree Streets in 2014, just over a year after opening. Irving, Texas-based M Crowd Restaurant Group scrapped their plans for Taco Diner at 12th & Midtown last year. The group already operates sibling restaurant Mi Cocina at 1010 Midtown but given its struggles, opted to cut its losses and not even open a second concept. Italy-based Piola, a pizzeria, also closed in 1010 Midtown after about a four year run.
Miami-based Lime Fresh Mexican Grill has easily been the worst performing out of town restaurant in recent memory. The fast casual Mexican eatery opened and closed three locations in midtown, south Buckhead, and Buckhead between 2012 and 2013.
Norwalk, Connecticut-based Barteca Holdings has easily been the best performing out-of-town restaurant group. Operators of Barcelona Wine Bar and bartaco, the group now has three bartaco locations open (Buckhead, westside and Inman Park) in addition to one Barcelona in Inman Park and a second opening soon on the Westside. By all accounts, they just "do it right" and each location is performing well. An industry insider even indicated that Barteca is considering moving its corporate headquarters to the metro Atlanta area given its presence and success.
What would you like to see replace MAX's in midtown? Why do you think MAX's, or others, have failed to find success in Atlanta? What out-of-town restaurant would you like to see expand to metro Atlanta?
Please share your thoughts below.