More Culver's are coming to Georgia!
On the heels of their successful opening in Dawsonville last month, Prairie du Sac, Wisconsin-based Culver's has inked franchise deals for a number of additional locations in Georgia.
For the uninitiated, Culver's is most well known for their frozen custard and signature ButterBurgers. Culver's menu also includes a variety of sides such as Wisconsin cheese curds, onion rings and coleslaw, as well as assorted salads and soups.
The popular burger eatery with nearly 600 locations in twenty three states has signed agreements for new locations in Lawrenceville and Canton/Hickory Flat. These two restaurants are in addition to the previously announced three locations slated for Buford, Newnan and Grovetown, near Augusta.
Culver's Dawsonville unit, located at 252 S 400 Center Lane, marked the chain's entry into Georgia. The restaurant is located just north of the North Georgia Premium Outlets.
The Lawrenceville location will be on Scenic Highway, just north of The Shoppes at Webb Gin. A freestanding Culver's will join existing and recently opened freestanding locations of IHOP and Discount Tire.
Another Culver's is planned for the community of Hickory Flat in Cherokee County. I was unable to obtain an exact address for the restaurant, but I'm told it will actually have a Canton address. The restaurant is expected to break ground "early summer," and be open before the end of the year.
In Buford, Culver's will open at 2924 Buford Drive, just south of Mall of Georgia, in an outparcel of Floor & Decor (former BrandsMart USA). A newly created outparcel will be constructed for the restaurant and will join Waffle House and Pep Boys nearby. The restaurant is expected to break ground soon and should open in early fall.
In Grovetown, just outside Augusta, Culver's will build a new restaurant in an outparcel of an existing Walmart Supercenter at 4020 Gateway Boulevard. Culver's will open beside an existing freestanding Arby's, and across the street from an existing Applebee's. The restaurant is expected to break ground late spring/early summer and should open before the end of the year.
In Newnan, Culver's will open at 311 Newnan Crossing Bypass. Situated in an outparcel of BJ's Wholesale Club, and across from Ashley Park, the new Culver's will open in the former Rock Back Pizza. Steve Datka, Director of Design Services at Culver Franchising System, Inc., tells me that the existing building will be modified to include a drive-thru. A separate source with knowledge of the progress told me this week the restaurant expects to open its Newnan location "in June."
A location in Johns Creek remains "a strong possibility."
The same source indicated that Culver's does not award "territories" like other franchise concepts, and to the best of their knowledge, all current and upcoming locations in Georgia will be operated by separate franchisees. If any or all of the operators are successful and wish to open additional units, that is an option, but nothing is guaranteed.
While it's no secret that overall soda consumption is down, both at home and in restaurants, the soda offered in Culver's shares its primary brand color with the burger joint, which could make it an even tougher sell in Coke country.
Are you excited to see Culver's opening in the greater metro Atlanta area? Readers have previously suggested Culver's franchisees should consider cities like Tucker, Alpharetta and Sandy Springs for new locations, where would you to them open next? If you've been to Culver's before, what is your favorite menu item?
Please share your thoughts below.