Highland Bakery to open new location downtown.
A new Highland Bakery is coming to 25 Park Place, near Woodruff Park, on the campus of Georgia State University. The new location, like others in the pipeline, will be owned and operated by a local franchise partner. According to Mike Lassiter, who handles franchising for the company, the new downtown restaurant is currently projected to open in early September. The restaurant will be about 3,500 square feet with an additional outdoor dining area.
Aside from his involvement with Highland Bakery, Lassiter is also president of Rising Roll, which operates about a dozen locations in metro Atlanta including one around the corner from the upcoming Highland Bakery.
Last year, Rising Roll and Highland Bakery joined forces in what they called a mutually beneficial, "strategic partnership."
The original Highland Bakery opened in 2004 on Highland Avenue in Old Fourth Ward. Since then, the restaurant has slowly grown, adding a few additional locations around metro Atlanta. Today, the campuses of Emory University and Georgia Tech each have two Highland Bakery locations. Buckhead's Atlanta Financial Center and Midtown's 1180 Peachtree are also both home to Highland Bakery cafes.
This past January, Highland Bakery founder Stacey Eames opened a new concept, Press & Grind, in Virginia-Highland. Press & Grind specializes in coffee, smoothies and other healthy fare.
According to Lassiter, a heavily delayed downtown Decatur location of Highland Bakery is currently on track for a mid- August opening. Additionally, Lassiter indicated that there are a number of other Highland Bakery locations in the works for "strategic trade areas around Atlanta." This would seem to suggest cities like Dunwoody and Alpharetta or the Cumberland area may be on the short list.
Where would you like to see Highland Bakery open next? What is your favorite breakfast spot in Atlanta? Do you think franchising will be good or bad for the Highland Bakery brand?
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