Rolls-Royce bids adieu to Buckhead
Metro Atlanta is now without an official Rolls-Royce Motor Cars dealership following the closure of Rolls-Royce Motor Cars Atlanta on Piedmont Road in Buckhead. The dealership, part of Atlanta-based Hennessy Automobile Companies, opened in 2004 and was just renovated in late 2012. (There was once a Rolls-Royce dealership in downtown Atlanta but it closed many years ago.) A representative from Hennessy indicated that Rolls-Royce did not renew the franchise agreement with them when it expired earlier this month. The official Rolls-Royce Motor Cars Atlanta facebook page remains active but has not been updated since January 19th.
I reached out to Rolls-Royce Motor Cars (a subsidiary of BMW) and was informed that there are currently no immediate plans for a new franchise in the Atlanta market. A Hennessy representative indicated that if and when a new franchise is offered in Atlanta, it's likely not to be with them.
Last year Rolls-Royce recorded the second highest sales in the brand’s 112-year history: 3,785 cars.
Hennessy, which operates over a dozen dealerships around metro Atlanta, will use the former Rolls-Royce showroom space for showcase and delivery space for its two remaining dealerships on Piedmont Road: Jaguar and Land Rover.
For those in the Atlanta area in the market for a new Rolls-Royce Phantom (from $417,825) or Ghost (from $295,850), the next closest dealerships are in Orlando, Charleston, Raleigh and Nashville.
If you are lucky enough to already own a Rolls-Royce, Bentley Atlanta, located in Alpharetta, will be happy to service your vehicle.
Are you surprised that Rolls-Royce has left the Atlanta market? If Rolls-Royce does decide to return to metro Atlanta, where should they set up shop? Whether you own one or not, what is your favorite ultra premium luxury vehicle?
Please share your thoughts below.