Saturday, November 12, 2016

Field & Stream Teaming Up With Dick's in Kennesaw

Field & Stream entering Atlanta market 

Coraopolis, Pennsylvania-based Field & Stream plans to open its first Atlanta area location next year in Kennesaw.  The new 42,728 square foot store will open in place of the former JCPenney Home Store in Town Center Commons on Ernest Barrett Parkway.  Field & Stream will open adjacent to its larger corporate parent, Dick's Sporting Goods, which occupies an 80,000 square foot space, previously occupied by Galyan's, which was purchased by Dick's in 2004. 

The existing Dick's will be heavily renovated and will add a connecting pathway between the two stores.  Together, the stores will be known as "All-American Sports Center".

All-American Sports Center made its debut last summer at Mobile, Alabama's McGowin Park development. 

A Field & Stream representative indicated current plans are for the new store to be open sometime between late spring and mid-summer next year.  

Field & Stream was launched by Dick's in 2013 as a competitor to Cabela's. Like Cabela's (which was purchased last month by another rival, Bass Pro Shops),  Field & Stream focuses on hunting, fishing, camping, and related outdoor recreation merchandise.   The first Field & Stream opened on August 16, 2013 in Cranberry Township, Pennsylvania, at the site of the former Dick's location in Cranberry (Dick's had moved to a newer location nearby in Cranberry Township in 2012).

Cabela's has a location about nine miles north on I-75 in Acworth.  REI, which is also a competitor of Field & Stream, has a location across Barrett Parkway in the Barrett Pavilion shopping center.  

Are you excited about Field & Stream opening in Kennesaw?  Where else would you like to see Field & Stream stores open in metro Atlanta?  Do you prefer Cabela's, Field & Stream, Gander Mountain or Bass Pro Shops? Why?

Please share your thoughts below.

3 comments:

Ham said...

So, can metro-Atlanta support all these hunting & fishing stores? I know there are a few Bass Pro shops around and Gander Mountain has also entered the market. This doesn’t include places like Academy Sports, Wal-Mart and other independent stores. I know more people are buying guns, but last I heard fewer people are actually hunting and fishing?

Anonymous said...

.... but last I heard fewer people are actually hunting and fishing?

NO and the question mark at the end of your statement means you are listening to the wrong people.

Anonymous said...

I agree with Ham that the Atlanta market, especially NW Atlanta, is already saturated with hunting, fishing and shooting stores. Adding more brick and mortar stores w/products that can mostly be ordered online is a recipe for failure. Nothing like over building, but then who’s listening!