Field & Stream entering Atlanta market
Coraopolis, Pennsylvania-based Field & Stream plans to open its first Atlanta area location next year in Kennesaw. The new 42,728 square foot store will open in place of the former JCPenney Home Store in Town Center Commons on Ernest Barrett Parkway. Field & Stream will open adjacent to its larger corporate parent, Dick's Sporting Goods, which occupies an 80,000 square foot space, previously occupied by Galyan's, which was purchased by Dick's in 2004.
The existing Dick's will be heavily renovated and will add a connecting pathway between the two stores. Together, the stores will be known as "All-American Sports Center".
All-American Sports Center made its debut last summer at Mobile, Alabama's McGowin Park development.
A Field & Stream representative indicated current plans are for the new store to be open sometime between late spring and mid-summer next year.
Field & Stream was launched by Dick's in 2013 as a competitor to Cabela's. Like Cabela's (which was purchased last month by another rival, Bass Pro Shops), Field & Stream focuses on hunting, fishing, camping, and related outdoor recreation merchandise. The first Field & Stream opened on August 16, 2013 in Cranberry Township, Pennsylvania, at the site of the former Dick's location in Cranberry (Dick's had moved to a newer location nearby in Cranberry Township in 2012).
Cabela's has a location about nine miles north on I-75 in Acworth. REI, which is also a competitor of Field & Stream, has a location across Barrett Parkway in the Barrett Pavilion shopping center.
Are you excited about Field & Stream opening in Kennesaw? Where else would you like to see Field & Stream stores open in metro Atlanta? Do you prefer Cabela's, Field & Stream, Gander Mountain or Bass Pro Shops? Why?
Please share your thoughts below.