Monday, January 30, 2017

Poké Perfect Planning Peach State Penetration

Poké Perfect planning three metro locations. 

Poké Perfect plans to open the first of three Atlanta area locations in Decatur later this spring.  The new restaurant will open in place of the beloved The Yogurt Tap, a locally owned frozen yogurt shop which closed this past November after just over six years in business.  The roughly 1,200 square foot space is located on Church Street, across from the square in downtown Decatur. 

With U.S. headquarters in Atlanta, Poké Perfect has one location open in their European headquarters of Amsterdam, the Netherlands, with a second coming soon to the city of Utrecht. 

Restaurant veteran Hunter Satterwhite is opening the restaurants in Georgia.   A native of Lake Gaston, a small community near the North Carolina-Virginia border, Satterwhite opened Treylor Park, a southern fusion restaurant, in Savannah in 2014.  Last year he sold his stake in the restaurant to plan Poké Perfect.  In addition to being co-owner and Executive Chef at Treylor Park, Satterwhite's chef credentials also include time as Chef de partie at the Playboy Mansion in Los Angeles. 

Poké, a traditional Hawaiian dish, is essentially deconstructed sushi, served in a bowl.  In addition to traditional offerings such as tuna and salmon, Poké Perfect will also feature smoked chicken, tofu and shrimp.  The restaurant will also feature lobster as an entree option in a sort of deconstructed lobster roll.  The restaurant will also offer sushirrito (sushi burrito).

Beverage options are expected to include beer, wine and sake as well as Mexican Coke and Boxed Water, among other offerings.  

Poké Perfect plans to offer two bowl sizes: regular and large, with prices expected to range from $9-$12. 
Planned signage for the restaurant's exterior
In an interview this past weekend, Satterwhite indicated that his original restaurant in the Netherlands, which opened this past October, recently set a worldwide record on UberEATS with 174 bowls sold via the platform over a two hour period. Satterwhite plans to offer delivery in Atlanta via the UberEATS platform, as well as select additional partners.   

Following the expected April debut of Poké Perfect in Decatur, Satterwhite plans to open additional locations on the Westside and in Inman Park near the BeltLine before the end of the year.  After the three Atlanta area locations open, plans call for the chain to continue its corporate, non-franchise expansion into surrounding southeastern cities.  

With their existing store in the Netherlands and Atlanta and others in the pipeline, Satterwhite feels Poké Perfect will be the first international Poké restaurant.  

In Atlanta, Poké Perfect joins a growing group of poké purveyors.  Fish Bowl Poké, which claims to be "Atlanta's first poké restaurant," opened this past summer on Broad Street downtown. Poké Bar opened last fall in Sandy Springs with plans to add additional locations in Alpharetta and "Atlanta."  Boruboru Sushi also opened this past fall at Emory Point, across from the CDC.  Most recently, Budi's Sushi opened at the Pencil Factory Lofts on Decatur Street earlier this month offering sushi and poké as well as other Asian dishes.  Various other restaurants have added poké to their menus, but few offer the variety of the aforementioned eateries.  With their existing store in the Netherlands and Atlanta in the pipeline, Satterwhite feels Poké Perfect will be the first international Poké restaurant. 

Despite the competition, Satterwhite feels the more people are aware of poké, the better off all operators will be. 

Are you excited for the opening of Poké Perfect in Decatur?  Where is your favorite place to get poké in Atlanta?  Where would you like to see Poké Perfect open next?

Please share your thoughts below.  

2 comments:

Anonymous said...

Unrelated but do you know what happened to Lenny's by perimeter mall? I loved their subs, they catered our office lunches quite a bit.

Anonymous said...

Also unrelated, but something called 'Hotrocks Grill' is about to open in Norcross, but I can't find out much about their menu. Probably standard pub fare.