Friday, August 4, 2017

Last to Lease, First Watch Finds Home in Chamblee's New Peachtree Station

A representative of S.J. Collins Enterprises, the development firm behind the upcoming Peachtree Station project, confirmed to ToNeTo Atlanta earlier today that the space previously leased to YEAH! Burger will instead open as First Watch, a breakfast restaurant.  Last week, when ToNeTo Atlanta exclusively released the opening date for the center's anchor, Whole Foods Market, we also confirmed that YEAH! Burger was no longer part of the project.  Rumors of First Watch replacing them had swirled for months, but due to unspecified "confidentiality issues," the firm delayed confirming the breakfast eatery's participation in the project until today.  
A typical First Watch restaurant 

Bradenton, Florida-based First Watch has expanded its Georgia footprint since entering the market in 2013. First Watch purchased two (corporately owned) J. Christopher's restaurants (Johns Creek and Smyrna) in late 2012, and reopened them as First Watch in January 2013.  Today, First Watch operates eight locations in Georgia including Kennesaw, Snellville, Alpharetta, Johns Creek, Dunwoody, and their most recent opening at Fuqua Development's Decatur Marketplace near Decatur. 

Contacted via their Facebook page last week, First Watch indicates they plan to be open in Chamblee by February 2018. 

In Chamblee, First Watch will provide the area with a quality breakfast option where currently there are only Waffle House, IHOP and Chick-fil-a restaurants.  In nearby Brookhaven, three Atlanta-based breakfast joints operate existing locations: J. Christopher's on Dresden Drive, Flying Biscuit Cafe in TOWN Brookhaven, and another Waffle House near the Brookhaven MARTA station.  

As ToNeTo Atlanta reported last week, Whole Foods Market plans to open their store in Peachtree Station Friday August 18th.  When they open, Whole Foods Market will join junior anchor The Cook's Warehouse in the new project.  S.J. Collins reports that the center is now "fully leased."   

Chipotle Mexican Grill,  Zo√ęs Kitchen, Taqueria Del Sol, T-Mobile, Mattress Firm, Banfield Pet Hospital, Club Pilates, and Dentists of Chamblee have all opened in the project, and will be joined by a number of new tenants in the coming weeks and months. 

Hand & Stone Massage and Facial Spa expects to open Monday, August 7.   Other upcoming Peachtree Station tenants include CRS Outdoor, a new retailer described as being similar to Mountain High Outfitters and RAK Outfitters, Great Clips, Menchies, Tokyo Belly (from the owners of The One Sushi +, Katana, and most recently Monkey 68), Verizon, Luxury Nails, First Look MRI, Think Chiropractic, AFC Urgent Care, Carriage Cleaners, Pearle Vision, deka lash, bare wax and Hollywood Feed, a boutique pet [exclusively dog & cat] store.

Have you ever been to First Watch?  What is your favorite local or chain breakfast eatery?  Are you excited about the current lineup of tenants for Peachtree Station?

Please share your thoughts below.  

8 comments:

Anonymous said...

Chamblee has breakfast other than Waffle House. One mile north, at Chamblee Plaza is IHOP, Chic-fil-a, McDonalds and Arbys. Granted, you can't pay $12+ for eggs and coffee at those places, but they offer breakfast nonetheless.

Anonymous said...

I do wonder if this development as well as the Peachtree Corners Town Center will run into the same issues that Town Brookhaven has. nothing going into these centers is something unique or special enough to warrant someone making a drive to go there. So then, the plan must be to rely on local customers who presumably were driving to Dunwoody, Johns Creek or Buckhead to go to these same restaurants. Given the vacancy issues at Town Brookhaven, I'm not so sure how safe a bet that is.

Anonymous said...

Dang another Mattress Firm! You can't go anywhere without seeing another Mattress Firm! It's like connect the Mattress Firm dots! Hollywood Feed is nothing special.

This shopping center is more of the same. Boring and disappointed. Nothing special. Its not even pretty! Must be a jeff fuqua's project. Zzzzzzz!

Eric Smith said...

Cook's Warehouse is a unique local establishment. I will go there to get my knives sharpened (as I did at the Brookhaven location before it closed). Will also likely hit up the Starbucks occasionally as well as the Whole Foods. Noticed the Starbucks had their signage up last weekend (7/29-30) as well. Not sure how all the restaurants will do - seems like too many although many forget IRS and CDC are down the street and may bring in regular lunch time traffic.

Anonymous said...

What's going on with Yeah! Burger? This is the second development they've pulled out of where they were announced as an early tenant.

Anonymous said...

I have heard great things about First Watch and anxious to try it. I think this center will most definitely take business from other places. I'm still nervous about the parking situation though.

Anonymous said...

We live in Chamblee but frequent First Watch in Dunwoody. Chic-fil-A is great, but they, as well as IHOP, McDonald's and Arby's, got nothing on First Watch.....Pfft

Just hope that they keep their quality up, don't care about anything else in this development though.

Anonymous said...

It would be great if First Watch took over the J Christopher in Dunwoody.