Monday, August 7, 2017

Late-Night Taco Joint Planned For Former 4th & Swift Space

The owners of The Mercury in Ponce City Market and The Pinewood in Decatur plan to open a few new restaurants later this year.  First up with be "The Deep End," a new late night taco restaurant and bar, opening in the former 4th & Swift space at Southern Dairies on North Avenue, across the street from Ponce City Market.  
The dining room as 4th & Swift 
4th & Swift closed last summer after eight years in business.  Jay Swift, the restaurant's owner, blamed the success of Ponce City Market in part for his decision to close. Swift's sole operation now is Noble Fin in Peachtree Corners, a restaurant he opened shortly before deciding to close 4th & Swift.  

While I first got wind of plans for The Deep End last week, I must humbly admit that the AJC has beaten me to the punch in publishing.  

Amazingly, the owners of the restaurant: Julian Goglia, Brooks Cloud and Mike Blydenstein, filed for their original permits at the North Avenue site in late June.  The work, described  as "Interior alterations to include, new electrical, new interior finishes. No new kitchen work, and no exterior work is to be performed" provides some clarity to how little will be changed.  An estimated $90,000 will be spent on the renovations, according to the June 26 permit.  

Alpharetta-based Couch Construction Services is handling the build-out. Couch previously worked on Ponce City  Market, downtown's Cuts Steakhouse, and is actively working on "American Pasta Factory"  in a former Burger Chef restaurant in Roswell.  

Cloud, who spoke with the AJC  about his plans, envisions Deep End as a “beachside taco experience” that will be fun, casual and open until 3 a.m. “Think: Palm Springs meets Malibu,” said Cloud.  

While permits were filed months ago, Cloud tells the AJC work is expected to begin on "minimal renovations" to the restaurant this week with plans to open in the fall.  

In addition to The Deep End, Cloud and his partners are also opening Bar Americano and Bar Crema in Buckhead in October.

The two Italian concepts will share a 5,600 square foot space in Andrews Square, formerly home to the East Andrews Entertainment District.   Bar Americano and Bar Crema will provide a total of 200 seats inside the restaurant and a 50-seat courtyard patio.   A relocated Henri's Bakery will join the new concepts in the coming months in the renovated center. 

Bar Americano will feature casual Italian-American fare seven days a week with an upscale bar program.  

Bar Crema will offer what Cloud described as a “high-end, elevated coffee experience” with not only coffee, but "custom gelato," and a bar element. 


Are you excited for The Deep End, Bar Americano and Bar Crema?  Do you find yourself looking for late-night tacos  in the Old Fourth Ward without anywhere to go?  Have you been pleased with the changes at Buckhead's Andrews Square?

Please share your thoughts below.  

3 comments:

Anonymous said...

"Amazingly, the owners of the restaurant: Julian Goglia, Brooks Cloud and Mike Blydenstein, filed for their original permits at the North Avenue site in late June."

What is amazing about that?

Atlantan99 said...

I try to stay up on the goings on around town (permits, developments etc.) Given I'm not the only game in town, I found it surprising their filing went unnoticed for so long. That's all.

Anonymous said...

Ah. Well, the sentence doesn't say that. It makes it sound like it's amazing they filed for the permits. Not "...and amazingly, nobody noticed until now."

Which is totally different, and silly in a different way.