Sunday, March 3, 2019

[UPDATE] HomeGoods Finally Under Construction on the Westside

A new HomeGoods is finally under construction on the Westside, over two years after ToNeTo Atlanta first reported it was coming.  Slated to occupy much of the former ROSS Dress For Less in The District at Howell Mill, the new HomeGoods will join fellow TJX Co. brand T.J. Maxx in the mixed-use development.
The new HomeGoods marks the second new store in Fulton County in just the past year.  HomeGoods opened in Powers Ferry Square on Roswell Road in North Buckhead this past August.  HomeGoods occupies a 21,296 square foot space once home to both CVS and Fox's and one that was previously earmarked for Southern Seasons.  Following the premium grocer's cancellation and bankruptcy, their space was back-filled by HomeGoods and Burn, a local fitness facility.

According to the site plan for the Selig Enterprises-owned center, the HomeGoods on Howell Mill will be 22,004 square feet.  Overall, the former ROSS space was 29,643 square feet leaving a 7,600 square feet space for what sources indicate will be a new Rack Room Shoes store.

Given work is underway and the building shell is staying largely the same, there is hope that the new HomeGoods could open later this fall.  

The first Buckhead area HomeGoods is located in Buckhead Crossing on Piedmont Road where it occupies a 24,000 square foot former Drug Emporium store.  The store, which has been in business nearly 20 years, is joined in the center by fellow TJX Co. concept Marshalls.

Another HomeGoods is coming to Chamblee where it and T.J. Maxx will help anchor the rebirth of Chamblee Plaza.  Rack Room Shoes is also opening in the center with plans for stores to open in phases beginning later this fall.

Homesense, a store TJX operates abroad, was introduced to the U.S. market in 2017 but is different than its presence elsewhere.  Where in Canada and Europe Homesense is basically their take on HomeGoods, much like the company's TK Maxx in Europe, Homesense in the U.S. has a larger selection of furniture, art, and lighting, all in a "showroom" like store.

Homesense opened the first U.S. location in the company's headquarters city, Framingham, Massachusetts, in August 2017.  There are currently 18 Homesense stores open in America with another four slated to open in the next 45 days.

On an earnings call early last year, TJX CEO Ernie Hermann said the response to the first four U.S. stores had been “terrific” and announced plans to open 400 more. “We see an enormous opportunity for growth,” Hermann said. “We believe we are still underpenetrated in home, and we see lots of white space we can move into.”

There are currently no known plans for a Homesense store in metro Atlanta but that undoubtedly will change in the not so distant future in the company plans to open 400 stores nationally.  TJX currently has about twenty HomeGoods goods in the greater metro Atlanta area.  


Are you happy to see HomeGoods finally make progress towards opening in Howell Mill Road?  Have you ever been to a Homesense store?  If Homesense did come to metro Atlanta, where would you like to see them open?

Please share your thoughts below  

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