Saturday, November 23, 2019

[UPDATE] Huge New Zara Store Set to Reopen at Lenox Square

Fast fashion retailer Zara plans to open its newly enlarged store at Lenox Square Sunday, November 24, according to a store associate.   The store, which ToNeTo Atlanta first reported this past March, is more than triple the size of its previous space, spanning more than 30,000 square feet on the second floor Neiman Marcus "Luxury Wing" at the popular Buckhead mall.
To grow this large, the retailer took over a total of five adjacent spaces, including the vacant second floor of the Ralph Lauren store.  ToNeTo Atlanta first reported that Zara was eyeing the Ralph Lauren space upon their closure last January.    Zara also assumed the spaces then occupied by The Walking Company, True Religion, Diesel, and Adidas.  True Religion and Diesel both relocated to new spaces on the second floor, whereas Adidas reopened in a new space near rival Nike on the mall's first floor, close to the Peachtree Road entrance.  The Walking Company left the mall entirely.   

The original Lenox Zara, which opened in what was then the new second floor of the Luxury Wing, debuted in late 2007 as part of the mall's $12 million expansion.  Permits filed with the City of Atlanta indicate that the new store, which measures some 32,800 square feet, cost about $3 million to build out.  Among the new offerings expected at the expanded Zara are a wider variety of options for both men and women, as well as the addition of kids' clothing and accessories and Zara Home, with fragrances, decor, kitchen, bathroom, and other home furnishings. 

Zara's new size will make it the mall's largest non-anchor store.  Fellow fast fashion retailer XXI Forever operates a large format store, but Zara will be the biggest.  XXI entered the mall in late 2011 with a 27,400 square foot store above the food court (Fashion Cafe)   Inditex, Zara's Spanish owner, reportedly plans to focus on fewer, larger stores, in addition to ramping up their online efforts. 

ToNeTo Atlanta reported previously that Zara's expansion at Lenox was in addition to a similar expansion at Perimeter Mall in Dunwoody.  The Perimeter store, which relocated to a roughly 30,000 square foot space on the second floor of the Macy's wing, opened earlier last month. 

Are you a fan of Zara and their clothing offerings?  Have you ever seen or purchased Zara home items?  What other retailer would you like to see open in Lenox Square? 

Please share your thoughts below.

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