Monday, January 24, 2011

Chocoholics Rejoice : Godiva Opening Bigger and Better Boutique at Lenox

Godiva will soon close its location on the first level of the Luxury Wing of Lenox Square, and relocate to the former Miss Sixty / Energie space on the second level near Abercrombie & Fitch. I hinted at this possibility when I first posted the Miss Sixty / Energie closure, and I was finally able to confirm it. Although they did not compete directly, I'm sure that Lindt's closure last week at Lenox will help Godiva in the long run. Much of Godiva's existing space is earmarked for Prada, with Salvatore Ferragamo taking a few feet as a noted in my post from last year.

When I broke this news to Godiva's manager last year, it seemed to be news to her, and she questioned my accuracy, now it seems all has come to light, except for just how cool their new concept will be. Even Godiva corporate has been tight-lipped with the local store about what exactly they have planned. I was told that this new concept store will be the first of its kind in the U.S. but but that similar stores exist in Europe. I'm thinking something along the lines of what Ghirardelli does in San Francisco and at Downtown Disney, with some food and floats and shakes but in a smaller environment. The word "lounge" was mentioned, along with Wi-Fi access, so it's clear the company wants to create a welcoming environment.

In addition to Lenox Square, Godiva has locations stores at Perimeter Mall in Dunwoody, and at Town Center in Kennesaw. Godiva also has mini stores in department stores such as Macy's at Lenox as well having its products carried in countless other department and specialty stores. I'm told Godiva must vacate their current space by April, so hopefully there will be a short transition before the new location opens.

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Chloe said...

They also have a location at North Point Mall.

Atlantan99 said...

Hey Chloe,

Thanks for the tip. Guess NPM is sooo far OTP its off the map for Godiva to include it in its "Atlanta" listing on their site.

Anonymous said...

I'm not sure where Godiva fits in anymore with the rise of "artisan" chocolate makers.

They are kinda like Frusen Gladje.

Atlantan99 said...

Hey Anon,

They seem to do OK and this new concept looks to enhance their current offerings. Just in Atlanta we've witnesses the closure of Lexington Chocolatier , Teuscher and Chocolate Pink. Independents seem to be in more danger than chain operators. I think Godiva will do well.

Thanks for reading and for the comment.

Unknown said...

Did anyone from Godiva Corporate scout this location before committing? The thought of chocolate with the stench of Abercrombie Fitch pouring out of the adjacent storefront is kind of gross.

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