Thursday, April 5, 2012

Dunkin' Wants Intown Dwellers to Devour its Donuts

Canton, Massachusetts-based Dunkin' Donuts plans to expand its Atlanta presence with a number of upcoming locations.  Despite having closed their freestanding location in Midtown Place on Ponce de Leon Avenue last year and pulling out of their planned Emory Village location, the donut and
coffee powerhouse is determined grow its presence in Georgia, especially intown.

The chain that also previously shuttered locations on Buford Highway near North Druid Hills and on Chamblee-Tucker near Embry Village has also renovated a number of aging stores.  Dunkin' locations on Peachtree Road in Brookhaven and at LaVista at North Druid Hills have both been renovated within the past year or so.

I have now confirmed that their intown plans include building a new location at the corner of Piedmont and Rock Springs Roads on the site of a former Burger King, currently operating as Cottage Ethiopian.  Ironically, the opposite corner of Rock Springs Road, where currently Subway operates, was a Dunkin' Donuts back in the 70s.

Additionally, Dunkin' plans to open another location on Moreland Avenue in Little 5 Points near Front Page News.  This location is not confirmed but is in the works despite an ongoing property dispute.  In my eyes, Dunkin' Donuts has done a far better job at marketing than than of competitor Winston-Salem, North Carolina-based Krispy Kreme.  Dunkin' Donuts offer far more food and non donut options than KK and also co-brands select locations with Baskin Robbins.  The fact that Dunkin' offers more than just coffee and pastries has allowed it to expand and grow its market share. 

Who serves the best coffee in Atlanta?  (Do you run on Dunkin'?)  Have you increased your purchasing at Dunkin' as a result of their expanding product offerings?  Are you pleased to see Cottage replaced or are you already missing it?  Please share your thoughts in the comment section below.

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Anonymous said...

Whatever Dunkin Donuts did to remove the trans fat from their doughnuts also made them taste a lot different (worse) than they used to be. Krispy Kreme has them beat now.

Fern Hallman said...

I think the Dunkin on Piedmont was a little further down, maybe in the Fat Matt's building.

Anonymous said...

I believe you mean Rock Springs Road, not Roxboro Road.

Anonymous said...

It's Peachtree Road in Brookhaven.

Atlantan99 said...

Hey Fern,

I think I have a the accurate building on this one. It's an odd structure but I confirmed it with some longtime Lenox Park neighbors.

Thanks for reading the blog

Atlantan99 said...

@Anon RE Roxboro,

You are very right and the change has been made.

Thanks for catching that and for reading the blog.

Atlantan99 said...

@Anon RE Peachtree Road,

You are spot on! That was a "3am and I'm tired oversight."

Thanks for reading the blog.

TheJohnP said...

It seems to me that Dunkin' has really branded their coffee to compete very well against Starbucks. And they've also promoted their breakfast selections pretty heavily as well.

In fact, it seems the only product I don't see Dunkin' Donuts promote is their doughnuts. And in that regards, Krispy Kreme, and especially Sublime, has them beat.

Anonymous said...

Dunkin' Donuts will be opening ON Emory's campus. They will take Einstein Bros. Bagels' space is at the student center.

Anonymous said...

Comparing Dunkin Donuts with sublime is just plain dumb, about the same as saying Taqueria Del Sol has Taco Bell beat.... HELLO.

We need a Dunkin Donuts on the Westside! Would be a great replacement for one of the 82 tire/oilchange places on Howell Mill.

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