Wednesday, July 3, 2013

850°F Hopes to Heat Up the Westside

850°F Bar Pizza will open later this fall in the former Toscano & Sons Italian Market.

According to its website, 850°F Bar Pizza will open in just over 119 days.  850°F does have both a website and twitter live but little other information is available about the restaurant other than that they will serve "brickoven prepared pizzas."  

I did spy on the Midtown West website what seems to be an earlier logo and branding message from the restaurant.  Strangley, the site stil shows Toscano & Sons as being open in suite 106 but also 850°F "Opening Fall 2013" in the same suite.  

An earlier logo and branding for the restaurant

850°F is a temperature at which some, but not all, piazzaiolos cook their pies.

According to a permit filed with the City of Atlanta, $68,000 will be spent to convert the former market & store to the pizzeria. 

Toscano & Sons closed June 19th after seven years in business.  (they claim to be "reopening as soon as [they] acquire a new location." )

Toscano & Sons was one of the original tenants of the Brickworks at Midtown West when it opened in 2006.  I myself worked at the center in its early days, adjacent to Toscano & Sons at both LUXE and 1*Five*O.  Both boutiques were owned by former 99X radio maven Leslie Fram.  In those days, the westside was not nearly what it is today: home to countless amazing eateries, local and national boutiques as well as to a number of startups.

The area around the Brickworks is also about to see an influx of casual eateries with a number of new restaurants opening in the coming months.   Yum Bunz is committed to opening next Monday, July 8th, followed by a late September opening of a relocated Osteria del FIGO and late fall opening of the second Delia's Chicken Sausage Stand.

Further down Marietta Street, towards downtown, RAKU is finally making progress on their tonkatsu and ramen restaurant in the old Burger Joe's.

850°F is far from alone in offering the westside pizza.  Do At The View is located less than a mile away at 955 West Marietta Street.  Less than two miles away, Max's Coal Oven Pizzeria is located within the Luckie Marietta District.  And of course, Atlanta's pizza scene would not be the same without the uber-hyped Antico Pizza Napoletana, about a mile away, on Hemphill Avenue.

Which logo and brnding do you prefer?  What is your favorite pizza in Atlanta?  Who serves the best lunch for under ten bucks on the westside?  Please comment and share your thoughts.

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