Wednesday, November 20, 2013

ModernTribe Invites You to Get Your Thanksgivukkah On in Inman Park

Thanksgivukkah is in full swing in Inman Park. 

Dr. Jennifer Rivlin started ModernTribe as an online retail operation in early 2007.  In conjunction with Thanksgivukkah, the unique overlapping of Thanksgiving and Hanukkah, ModernTribe went bricks & mortar for a pop up shop in Inman Park.  Largely in celebration of Thanksgivukkah, a made-up holiday that according to physicists won't occur again for another 78,000 years, ModernTribe's Inman Park pop-up shop on Elizabeth Street street sells plenty of themed merchandise. One of the most popular Thanksgivukkah offerings is the Menurkey, a turkey-shaped menorah that is already sold out.  The Menurkey is the brainchild of, well, a child.  New York City fourth-grader Asher Weintraub came up with the idea and his parents trademarked it.   Asher's parents expect that they will sell about 5,000 or 6,000 of the $50 Menurkeys.  

The store also carries other Thanksgivukkah themed items like T-Shirts and books as well as other Judaica. One interesting category I spotted was various mezuzahs made of Legos ($45). Another popular item is the $18 poster that is a twist on the classic "American Gothic" painting by Grant Wood. The classic work of art of a farmer and his daughter is re-imagined as "American Gothikkah," with the woman dressed as a Pilgrim and the man in Hasidic garb, holding a menorah with nine lit candles, rather than a pitchfork  A number of Mediterranean and  Jewish cookbooks, such as Jerusalem by Yotam Ottolenghi  and Sami Tamimi, were also available.  

A "Nice Jewish Guys" 2014 calendar ($15.95) is also available for sale as is a Woodstock-themed Thanksgivukkah T-shirt ($36).  

The shop opened November 17th and as founder Rivlin is a Georgia Tech grad and Atlanta resident, we are home to the one and only shop.  The pop-up occupies what has been furniture store Space, and is near both Mid Century Modern-mecca City Issue, and King of Pops HQ.  ModernTribe's Pop Up concludes its holiday run with their final day of sales on December 31st.  After that, sales of ModernTribe's curated collection of cool gifts and goodies will once again be exclusively online.

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