London-based Ted Baker plans to open its first Atlanta area boutique in Buckhead's Lenox Square. The 3,000 square foot store will occupy a large portion of the former Façonnable space to the right of Vineyard Vines. (The remaining approximately 1,500 square feet is being marketed to another retailer.)
Façonnable closed at the end of last year and its space had since been the temporary home of Aveda as they awaited the renovation of their space.
According to the Ted Baker website, the only local store that carries the label currently is Bloomingdale's (in Lenox Square) which stocks both the men's and women's line of clothing and accessories. In other markets, Ted Baker is also carried at Saks Fifth Avenue and Nordstrom, among others.
Ted Baker at Lenox Square is expected to open later this fall, in time for the holiday shopping season.
Are you excited for the opening of a Ted Baker store in Atlanta? Do you think Ted Baker will succeed in Lenox Square? Should Ted Baker have opened on the westside or in Ponce City Market instead? Or in addition to Buckhead?
Please share your thoughts below.
5 comments:
Nordstrom Perimeter carries Ted Baker.
Ted Baker is carried at Nordstrom as well.
I suppose it’s sort of a double edged sword. In one way they will be located in one of the prime shopping spots in the area. However, they will also be competing against a lot of established major retailers one of which already carries their merchandise. I suspect they’ll see more foot traffic at Lenox than anywhere else, so we’ll see if they find a niche.
Ted Baker is carried by Von Maur as well
Ted Baker is carried by Ted Baker, too
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