Monday, October 23, 2017

Zinburger Taking the Burger Battle to the Burbs

Better burger eatery Zinburger Wine & Burger Bar has plans to open a second Atlanta area location next year.  The restaurant, owned on the east coast by Livingston, New Jersey-based The Briad Group, entered the Atlanta market in 2014 with a restaurant at Lenox Square in Buckhead.  
Zinburger's second Atlanta area location is planned for Sterling Pointe on Ashford Dunwoody Road, just north of Perimeter Mall, in Dunwoody.  The restaurant would occupy a currently vacant parcel adjacent to Corner Bakery Cafe and in front of the Hampton Inn & Suites Atlanta Perimeter Dunwoody.  The center is also home to a Sleep Number store and the possibility of two other suites.  Another burger joint, Burger 21,  was reportedly previously interested in joining the project, but never signed a lease.  

Renderings for the project show that the freestanding restaurant will be about 4,700 square feet with an approximately 730 square foot patio.  Representatives for Briad indicate that the patio will also feature a fire pit.  A siteplan for Sterling Pointe indicates that the Zinburger parcel was originally intended to be a 10,000 square foot building, but those plans seem to have been scrapped in favor of the roughly 5,000 square foot burger restaurant.  

Zinburger's entry into the Dunwoody market comes on the heels of the openings of both Charlotte-based The Cowfish Sushi Burger Bar and New York-based Shake Shack at Perimeter Mall last year.  College Station, Texas-based Grub Burger Bar also plans to open in the area, but construction delays have pushed their opening from October 2017 to late March 2018.  

Representatives from Briad indicate that the new Zinburger will provide seating for 180 guests and and is currently scheduled to open September 2018.  

Briad, which purchased the development rights for Zinburger on the east coast from Scottsdale, Arizona-based Fox Restaurant Concepts in 2012, currently operates 15 Zinburger locations in seven states with a 16th coming soon to Westbury, New York.   Briad's original licensing agreement gave the firm the rights to develop Zinburger in 23 states east of the Mississippi River.  In late 2015, Briad purchased the entire Zinburger brand from Fox, according to a Briad spokesperson.  

In addition to Zinburger, Briad is a franchisee of dozens of Wendy's and TGI Friday's restaurants, as well as both Marriott and Hilton branded hotels.  

Fox Restaurant Concepts also operates one Atlanta area location of True Food Kitchen, at Lenox Square, and is expected to open Flower Child, a fast casual sister concept of True Food, at The Shops Around Lenox, next spring. 

Have you ever been to Zinburger? Which is your favorite burger in Dunwoody?  What else would you like to see open in Sterling Pointe?

Please share your thoughts below   


Anonymous said...

I wonder if they're doing basic market research for these dunwoody restaurants. 3/4 of the jobs at state farm are entry level less than 40k a year. Budgets not supported by Cowfish and Zinburger. Even corner bakery is really struggling in that location

Anonymous said...

I don't get it. I tried the Zinburger at Lenox and was not impressed at all. I am always wondering how they stay in business because their rent has to be outragous. I can't believe they would be opening another.

Anonymous said...

@ 2:06 PM Anon It's not State Farm, it's the surrounding demographic. Dunwoody and Sandy Springs is considered a high-income area. Go take a look at Riverside Dr, you'll see what I mean.

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