Friday, October 26, 2018

[UPDATE] ToNeTo Atlanta Confirms First Tenants Coming to New Sandy Plains Development

ToNeTo Atlanta has learned the first group of tenants that will occupy the upcoming Publix GreenWise-anchored shopping center [Sandy Plains Marketplace] being developed on the site of the former Mountain View elementary school in East Cobb.

Joining the metro area's first GreenWise will be restaurants Bad Daddy's Burger Bar, Jim 'N Nick's Bar-B-Q, First Watch, and MOD Pizza.   In addition, Hollywood Feed, Pacific Dental (dba Dentists of Marietta), Allure nail spa, Banfield Pet Hospital, Diesel barbershop and a Synovus bank will also open in the development. 

The new East Cobb outpost will be the fifth Atlanta area location for the Golden, Colorado-based "better burger" chain.  The first Atlanta area Bad Daddy' Burger Bar opened this past January in Chamblee and was followed by outposts in Smyrna and most recently in Roswell.  A Decatur location is expected to open next month in the new Whole Foods 365-anchored North Decatur Square shopping center near Decatur.  

Bellevue, Washington-based MOD Pizza currently has six locations open in Georgia, four of which are in metro Atlanta.  The franchise quick-serve pizza chain opened their first Atlanta area location in Kennesaw Marketplace last summer and has since added locations near Decatur, Sandy Springs and Chamblee.  The chain also has Georgia locations in Augusta and Dawsonville.  

Diesel Barbershop, based in San Antonio, Texas, will also open in the development. "We’re part barbershop, part salon, part old school record store, part mechanics garage, and part arcade. A man-cave for haircuts, if you will."  According to the Diesel website, there are four other locations beside the Sandy Plains outpost planned for metro Atlanta.  The other barbershops are planned for AMLI Arts Center on West Peachtree Street in Midtown, East Cobb Crossing shopping center on Roswell Road in East Cobb, Dunwoody Place shopping center on Roswell Road in Sandy Springs and SLX Atlanta, a new apartment development along Peachtree Boulevard in Chamblee.   Diesel has at least four other locations coming soon to Atlanta including shops in Chamblee, Midtown, East Cobb and Sandy Springs.   

Boutique dog & cat food retailer Hollywood Feed will be opening what will likely be their 21st store in Georgia next year in the Sandy Plains project.  The Memphis, Tennessee-based retailer currently has nineteen locations throughout the greater metro Atlanta area making the Peach State the company's second largest market behind Texas (26 stores).  Hollywood Feed will be opening alongside 365 by Whole Foods Market at the new North Decatur Square shopping center near Decatur in the coming weeks.  

Jim 'N Nick's Bar-B-Q has nine locations in Georgia including existing restaurants on South Cobb Drive in Smyrna and on Scenic Highway in Lawrenceville, among others.  The Birmingham-based chain was acquired last year by Atlanta based Roark Capital Group, a private equity firm with stakes in over two dozen franchises, primarily in the food-service sector.  

First Watch, a breakfast and lunch eatery based in University Park, Florida, will open its tenth Atlanta area location in the development.  There are existing First Watch restaurants in such Atlanta area communities as Vinings, Chamblee and Alpharetta, among others.  The concept is similar to Atlanta-based restaurants J. Christopher's and Flying Biscuit Cafe, but with over 200 locations, is far larger than both local chains combined.   

Columbus-based Synovus will be opening a new bank branch in the development as well.  The small Georgia bank has a sprinkling of branches in metro Atlanta, but not nearly the coverage of market leaders SunTrust, Wells Fargo or Chase.  

Easily the most controversial component of the development is a 110,000 square foot CubeSmart self storage facility.  Self storage facilities, called by some "apartments without people," are sprouting up all over metro Atlanta, at times across the street or down the road from others.  (Perhaps lots of people are storing old mattresses from that other business with locations similarly close to each other.) 

Current plans call for stores to open in the project starting late summer/early fall 2019.  

What tenant are you most excited about?  Have you ever been to a Publix GreenWise?  What restaurant or merchant would you most like to see added to the mix at Sandy Plains Marketplace? 

Please share your thoughts below 

1 comment:

Anonymous said...

I'm eagerly awaiting the inevitable collapse of the oversaturated self-storage business in urban Atlanta.

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