Monday, March 4, 2019

[EARLY CHECK IN] IHG Bringing New Avid Hotels Brand to Georgia

InterContinental Hotels Group (IHG), with North American headquarters in Dunwoody, plans to bring its new avid hotels brand to Georgia next year.  The new avid hotel is planned for 200 Outlet Parkway in Pooler, a suburb of Savannah.  Specifically, the hotel will open adjacent to the Tanger Outlets.
 A rendering of a typical avid hotels property 
Avid was introduced in 2017 by IHG with its debut property opening in 2018 in Quail Springs, a suburb of Oklahoma City.  

Avid Hotels, officially a "midscale brand," targets travelers at a slightly lower price point than IHG's popular Holiday Inn Express brand, a demographic it considers vastly underserved.  Guestrooms are priced about $10 to $15 less than comparable rooms at Holiday Inn Express.

The first avid hotel has 87 rooms and is owned by Champion Hotels.  Planning documents indicate the new Pooler hotel will be four stories, with 95 guest rooms, and will be operated by Savannah-based Image Hotels.  

According to the Image website, Avid marks Image's first IHG branded hotel in their portfolio.  

Image currently operates six hotels, two in Mobile, Alabama, and four in the Savannah area.  Those are:

Springhill Suites and Hilton Garden Inn in Mobile, Alabama 
Fairfield Inn & Suites, Courtyard Pooler/Savannah Airport, DoubleTree Savannah Aviation Village and Comfort Suites Historic Savannah in Savannah

The avid hotels website indicates there are at least four other properties in the works with planned openings in 2019. Those are:  

Oklahoma City Airport and Tulsa, Oklahoma (spring 2019) and Fort Wayne, Indiana and Monona, Wisconsin (fall 2019).

IHG announced last fall a Multiple Development Agreement (MDA) with existing partner GS Star GmbH (GS Star) to bring 15 avid hotels to the German market. 

EVEN Hotels, another new IHG brand, is also coming to the Georgia market with a new hotel under construction just off Old Milton Parkway in Alpharetta, near Avalon.   

In total, IHG franchises, leases, manages or owns more than 5,600 hotels and approximately 837,000 guest rooms in more than 100 countries, with more than 1,900 hotels in its development pipeline.  

IHG hotel brands include Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Hotel Indigo, EVEN Hotels, HUALUXE Hotels and Resorts, Crowne Plaza Hotels & Resorts, voco Hotels, Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, Holiday Inn Resort, avid™ hotels, Staybridge Suites and Candlewood Suites.  Last month, IHG acquired Six Senses Hotels Resorts Spas, adding 16 hotels to its system and 18 hotels to its development pipeline.

Have you ever stayed at an avid hotels property?  What is your favorite hotel brand?  What hotel brand would you like to see enter the Atlanta market?

Please share your thoughts below 


Anonymous said...

This looks like it was designed by IKEA. Guess they want to attract the young crowds.

Anonymous said...

Looks like a (near) future extended stay hotel. Prime trafficking location.

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