Monday, August 5, 2019

[CLOSURE ALERT] Bye Bye to BurgerIM's Baby Burgers in Midtown

BurgerIM, a California-based mini-burger franchise, has closed its newly opened restaurant in Midtown at The Shops at Metropolis.  The 2,700 square foot restaurant, with a Peachtree Street address, was physically located and primarily only visible from Peachtree Place, a far less trafficked side street.  First announced in October 2016, it was not until October 2018 that franchisee Devenchie Battle actually opened the Midtown outpost.  The restaurant reportedly closed within the past few days without warning to staff or would-be patrons.    
Signage that greeted patrons at BurgerIM Midtown 

The restaurant proudly promoted on its Midtown specific Facebook page that it was "The 1st official location to open in the entire state of Georgia."  There are now six other locations of the burger franchise open in Georgia with at least two more - Columbus and Toco Hills - coming soon.  

We visited the Midtown Atlanta location in May and had a terrible experience: our food was twice made wrong, had little flavor, and the best part of the meal was probably the fries.  

The most recent Yelp review for the Midtown location was a one star rating on June 30 that cited unpleasant staff, multiple pieces of equipment inoperable or otherwise unavailable, and slow service.  

One might say that it's a location thing, and that is likely part of the issue, but sub-par food and poor service don't help things.  

As a chain, BurgerIM has been expanding rapidly, likely in many cases accepting inexperienced franchisees attracted by the chain's low barriers to entry.  ToNeTo Atlanta has previously reported on not only the chain's meteoric growth, but also several restaurant closures, some mere months after opening.  

The issues at Midtown seem to be a recurring theme. user Chuck P. wrote on July 28 of the Alpharetta location: 

"Food was horrible, and took a very long time. (20+minutes,  and we were the only ones there).  Patties seemed like the were frozen, and just bought at the warehouse club.  Lamb burger was so overcooked,  it was virtually inedible, and had no taste.  Overall, an expensive but worthless experience.  So disappointing."

Did you ever eat at BurgerIM in Midtown?  Are you surprised that BurgerIM in Midtown closed?  What is your favorite burger joint in metro Atlanta?  Why?

Please share your thoughts below  


Anonymous said...

Looks like the franchise allows Ikea countertops lol

Anonymous said...

At least it wasn't another pizza franchise.

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