Tuesday, March 3, 2020

[EXCLUSIVE] Doughnut & Ice Shops Proposed for Moreland Avenue

A local Dunkin' [Donuts] franchise group is looking to add a second location along busy Moreland Avenue.  The group, Platinum Donuts, LLC, last year opened a new Dunkin' at 30 Moreland Avenue where once a Church's Chicken had operated.  Now the group hopes to open a second location, this time at 1250 Moreland Avenue, near Lynwyn Lane, about two and half miles from the existing location.  Signage at the new site indicates that the franchisee, along with property owner Eden Rock Real Estate Partners, seeks a Special Land Use Permit (SLUP) from DeKalb County in order to open the new business on the roughly one acre site.

Unlike the Dunkin' at 30 Moreland, the proposed outpost would be in the same building as a Baskin-Robbins ice cream shop.  Both businesses would offer their products via walk-in or drive-thru.  Planning documents indicate that the SLUP is needed to "reactivate" the existing drive-thru, which has been out of commission for years following the site's more recent use as a used car lot.

The building, which property records indicate is about 1,900 square feet and was built in 1963, was reportedly once a Carrols hamburger restaurant.  Plans submitted in conjunction with the SLUP indicate that Platinum Donuts intends to renovate the existing structure and also adding a roughly 700 square foot patio.

The SLUP request is slated to be heard by the DeKalb County Planning Commission today, March 3 at 6:30 P.M., and by the DeKalb County Board of Commissioners on March 24 at 6:30 P.M.

Dunkin' had years ago tried to open at 299 Moreland Avenue where eventually Hattie B's opened in 2018. 

Another Dunkin'/Baskin-Robbins is already under construction at Eden Rock's Upper Westside project along Marietta Boulevard, but it will be operated by Chunara Food Group, a separate multi-concept franchise group.
Moreland Avenue, used by some as a connector route to and from Hartsfield-Jackson, is littered with former restaurant buildings.  A few doors down from the proposed Dunkin' is a former Pizza Hut that today operates as CHAMPS Auto Spa.  Closer to I-20, a Long John Silver's closed last year and remains vacant, while across from it a long closed KFC has been a few things over the years but is vacant today.

Are you excited by the prospect of a combined Dunkin' + Baskin-Robbins coming to southeast Atlanta?  What is your donut shop in Atlanta? What other restaurants would you like to see open along Moreland Avenue?  

Please share your thoughts below.

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