Tuesday, May 12, 2020

[NOM NOM NOM ] Insomnia Cookies is Coming to Kennesaw

Insomnia Cookies will later this year open its fourth metro Atlanta location with a new outpost in Kennesaw.  The new cookie shop will open at University Point, a small strip center at 1133 Chastain Road adjacent to Kennesaw State University.  At University Point, the cookie shop will occupy suite 600,  a roughly 1,500 square foot space previously home to New Leaf Vapor, a vape shop.  
The company offers a variety of dessert items including assorted flavors of their popular warm cookies as well as brownies, ice cream and combo cookie cakes that feature multiple flavors in one cake.  As the name suggests, Insomnia is intended to be the answer to your late night munchies as they typically deliver until 3 AM at most locations, but have seemingly reduced hours to midnight during the week, and until 1 AM Thursday through Saturday, potentially due to COVID-19.  

Insomnia's Kennesaw outpost, a stone's throw from the campus of Kennesaw State University, puts it not only near plenty of hungry students, but also near the school's Coles College of Business, named for Michael J. Coles, founder of Atlanta-based Great American Cookies.  

With dual headquarters in New York and Philadelphia, Insomnia Cookies was started in 2003 by Seth Berkowitz, a student at the University of Pennsylvania.  Today, there are over 150 locations, many near college campuses, but others, like the Poncey-Highland store in Atlanta, are in densely populated urban areas.      

The first Georgia location of Insomnia Cookies opened in Athens near the University of Georgia in 2013.  Additional locations subsequently opened in Midtown Atlanta at University House on Spring Street near Georgia Tech, in Statesboro near Georgia Southern University, off Ponce de Leon Avenue in Poncey-Highland and on Glenwood Avenue in East Atlanta Village.  

Tiff's Treats, another business specializing in warm cookie delivery, operates seven locations in metro Atlanta, including shops in Alpharetta, Buckhead, Cumberland, Decatur, Midtown, Sandy Springs and Peachtree Corners.  The Austin, Texas-based company first entered the Atlanta market in 2016 with the Alpharetta location on Old Milton Parkway.  

In addition to Insomnia and Tiff's, a third player will soon soon enter the fray.  ToNeTo Atlanta exclusively reported March 19 that Utah-based Crumbl Cookies will is entering the Atlanta market.  Crumbl, which like others, features fresh, warm cookies delivered, tops their cookies with icing, frosting and other accouterments, creating what some might call a "differentiated" offering.  The first Crumbl is slated for Old Milton Parkway in Alpharetta followed by a second location at the new Sandy Plains Marketplace in East Cobb.  Additional locations could follow.  

Have you been to an Insomnia Cookies shop? Who do you think makes the best cookie in town?  Where would you like to see Insomnia Cookies open next?

Please share your thoughts below.   

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