Thursday, August 6, 2020

[HOT NEWS] Atlanta Bread Still Exists and Is Opening New Restaurants

A global pandemic was definitely not on the list of things we thought 2020 would bring.  Also absent from that list was the opening of a new Atlanta Bread, yet here we are.  Slated to open by the end of August, a new Atlanta Bread is coming soon to Dawsonville.  The restaurant, occupying suite A-280 in the Kroger Marketplace anchored Dawson Marketplace shopping center, will be one of the first new Atlanta Bread locations in the area in many years.
Established in 1993 as a single restaurant in Sandy Springs, Atlanta Bread grew to become a dominant player in the bakery cafe space with more than 160 restaurants at its peak in 2004.  After years of closures, ill-advised side ventures and several lawsuits, the chain was down to 74 locations in 2012 and has today shrunk to less than 20 locations, according to its website.  

Atlanta Bread, today based in Smyrna, operates just a handful of metro Atlanta locations including one at The Forum on Peachtree Parkway in Peachtree Corners and another at The Collection at Forsyth in Cumming.  An existing location on South Cobb Drive in Smyrna was heavily renovated and reopened in late 2018 debuting updated graphics, menus and designs for the franchise looking to reignite interest and growth in the chain.  Atlanta Bread also operates several locations at Hartsfield-Jackson Atlanta International Airport. 

Former Atlanta Bread locations in metro Atlanta, of which there are many, include outposts in Decatur (Fresh To Order), Buckhead (Farm Burger), Buford (Santa Lucia Brazilian Steakhouse), Vinings (Another Broken Egg Cafe), and Sandy Springs at Perimeter Pointe (vacant).  The original location, in Springs Landing on Sandy Springs Circle, is today home to The Sewing Center.   There were other previous Atlanta Bread locations in Gainesville, Columbus, Augusta, Greenville and Mt. Pleasant, South Carolina, Asheville and Charlotte, North Carolina and Knoxville, Tennessee, among others.  [Other units remain open in Asheville, Greenville & Gainesville] 

As Atlanta Bread tells it, "Since our launch in 1993, Atlanta Bread has experienced significant growth. We are always refining our concept and updating our bakery cafes to keep pace with ever-changing times and tastes."  It is, however, the chain's delayed response to changes in tastes and preferences and often "stale" restaurants that led to so many closures.  

That said, the chain is looking to build on the success they have reportedly experienced in Smyrna, Woodstock and other new/renovated locations with their Dawsonville debut.  

In addition to Dawsonville, a source close to Atlanta Bread tells ToNeTo Atlanta that the company is actively scouting metro Atlanta - including sites in Chamblee and Dunwoody - for new restaurants.  

The new Dawsonville location will, like the Smyrna and Lawton, Oklahoma locations, feature a private 115 square foot meeting room (The Cinnamon Suite) that can accommodate up to eight guests.  The room, which in Dawsonville will initially be complimentary,  is equipped with audio/visual technology including a 75 inch Samsung Smart TV with wireless connection and HDMI hook-up, USB plug-in and whiteboard space.  Guests can reserve available meeting rooms on-site or in advance by booking online or calling the restaurant. 

Are you pleased to hear that Atlanta Bread is once again expanding locally? What is your favorite bakery cafe restaurant concept?  Where would you like to see Atlanta Bread open next?

Please share your thoughts below.  

6 comments:

stumblebee said...

I was sad when the marietta one closed, and woodstock is out of my way. hoping one opens in kennesaw.

Anonymous said...

Has Atlanta Bread Company ever had a location in Atlanta itself? I can’t remember having ever seen one.

S said...

I thought there was one downtown for awhile. Near 5 Points.

Tai Frasier said...

the sandy springs location was technically still in the city of Atlanta when it debuted. SS only recently became its own city.

Anonymous said...

The Sandy Springs location was NEVER, technically or otherwise, in the city of Atlanta. It was not in any city,
but rather, in the Sandy Springs neighborhood of unincorporated Fulton County and had an Atlanta mailing address.

Tai Frasier said...

silly me for thinking an Atlanta mailing address means you're in Atlanta!

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