Saturday, August 1, 2020

[EXCLUSIVE] Smashburger Gives Way to Cluck -N- Mooh in Buckhead

The last Atlanta area Smashburger has closed.  The restaurant, located in a roughly 2,300 square foot suite in the Marshalls/Ross/HomeGoods/Office Depot anchored Buckhead Crossing shopping center, closed permanently within the past few days and will reopen Thursday as Cluck -N- Mooh.  The new concept, owned by former Smashburger franchisee Chirag Patel, has an existing location in Marietta and features a menu centered on burgers, tacos, tenders, wings and "Monster Shakes." 
When Smashburger opened in Buckhead in July 2011, it was to be the first of 50 units for the Denver-based franchise in metro Atlanta.  A short time later that plan was scaled back to 28.  Eventually, a total of seven locations opened.  The Buckhead outpost was the final metro Atlanta location for the chain following closures of the concept earlier this year in Locust Grove, Johns Creek, and Stockbridge.  

In Buckhead Crossing, Cluck -N- Mooh makes the fourth quick-serve restaurant concept in recent memory to occupy the highly visibly corner space along Sidney Marcus Boulevard.  KFC operated from the space for several years until Fatburger entered the Atlanta market and opened in the space in 2005.  Fatburger closed in 2011 at which point Smashburger opened in its place.  

[A source first told ToNeTo Atlanta of the planned Cluck -N- Mooh conversion in June, and it was said then that the plan was "hatched" pre-COVID.] 

The original Cluck - N- Mooh opened this past fall on Due West Road in West Cobb.  Patel also owns Boru Ramen Noodle & Poke Par which he opened in late 2017 in place of the former Kennesaw Smashburger on Barrett Parkway near Town Center at Cobb.  [Patel previously owned the other three Atlanta area Smashburger locations in Alpharetta, Johns Creek and Sandy Springs.]

From the looks of their food and social media postings, Cluck -N- Mooh definitely seems made to be "Instagramable."  One Yelp review (we discovered after drafting this post) literally reads in part:

"Cluck -N- Mooh is a dope new spot over in West Cobb that sells burgers, tenders, wings, tacos, salads, and shakes that are instagrammable for days." 

In Buckhead Crossing, Cluck -N- Mooh joins Nancy's Pizzeria, Pasha Mediterranean, Extreme Teriyaki Grill Express and Wings 101 as eateries in the center.  

Have you been to the original Cluck -N- Mooh?  Does the Cluck -N- Mooh menu sound appealing to you? Are you surprised Smashburger performed so poorly in Georgia?

Please share your thoughts below.  

4 comments:

Anonymous said...

I love Smashburger and Zin burger. Sad times

Greenwave said...

I liked Smashburger so its a shame they closed. I guess I can delete their app now.

Anonymous said...

marietta. not kennesaw.

Jackie Goodman said...

I hated the name Smashburger. It sounded very unappealing. I will definitely try Cluck and Moo's new Buckhead location ...maybe TONIGHT!

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