Thursday, November 12, 2020

[EXCLUSIVE] Farm Burger to Open New Location in Virginia-Highland

ToNeTo Atlanta is pleased to announce that the former YEAH! BURGER at 1017 North Highland Avenue in Virginia-Highland will next year reopen as Farm Burger!  YEAH! BURGER, one half of Atlanta's "Young + Hungry" restaurant group, first opened in 2010 and closed over the summer.  

Steve Josovitz of The Shumacher Group handled the sale of the business and hinted last week at the new owner being a "well respected, well established, and popular multi-unit restaurant group."  ToNeTo Atlanta this week uncovered a business created November 4, "Farm Burger VAHI LLC," and confirmed through well-placed sources that Farm Burger is, in fact, the new owner of the roughly 2,200 square foot restaurant.  

[Farm Burger is a ToNeTo Atlanta favorite. Their hand-cut "FB Fries" tossed with spicy garlic, parmesan and herbs are AMAZING.] 

Co-founded by farmer and rancher Jason Mann and restaurant veteran George Frangos in 2010, Atlanta-based Farm Burger has grown to include eleven locations spread across Georgia, North Carolina, Alabama and Tennessee.  2020 has been a challenging year for basically all restaurants and the owners of Farm Burger have had to make some tough decisions, not the least of which was the late September closure of the short-lived outpost at Peachtree Corners Town Center in Peachtree Corners.  The company also temporarily closed their location in the street level of the new-ish Whole Foods Market in Midtown.  

We are never ones to recommend opening a new burger joint in place of an old burger joint, but Farm Burger should - as they've done before [we incorrectly foreshadowed struggles when they opened in place of Atlanta Bread in Buckhead] - do quite well.  In addition to their existing fan base and name recognition, they also are likely better equipped financially thanks to a late 2016 investment by private equity firm Georgia Oak Partners.   

Opening in Virginia-Highland makes a lot of sense when you consider the success that the original Decatur location has had a few miles away and the similarities in the two intown neighborhoods.  It's also worth noting that Morelli's Gourmet Ice Cream - Farm Burger's co-tenant in Dunwoody - is expected to soon open a new ice cream shop in the former Yogli Mogli, basically across the street from the new Farm Burger.  

When it opens in early 2021, the new Farm Burger will be the seventh in metro Atlanta, joining existing locations in Buckhead, Decatur, Dunwoody, Grant Park, at Mercedes-Benz Stadium and the aforementioned outpost at Whole Foods Market in Midtown, which is currently "temporarily closed."  

Are you excited for the opening of Farm Burger in Virginia Highland?  What is your favorite burger joint?  Who in Atlanta do you think makes the best French fries?

Please share your thoughts below.  

12 comments:

Carl said...

Good Job Eli!! I'll bet that "Other" (crappy) online blog (What's their name?) is pea green with envy that you were able to sleuth this one out...

Anonymous said...

I think Farmburger is fine but it's pretty expensive for what you get. At the same price point, there are better options out there with a much better dining experience.

Anonymous said...

bleghhhhhh - another missed opportunity to get something different and interesting in the hood

Anonymous said...

Yeah! Burger is what I preferred of the two but haven't had either in months. Farm Burger is good and I've generally had good experiences there. Yeah! Burger will be missed.

KER said...

I agree, we picked food for 2 people and it was over $50...

Anonymous said...

Oh damn! Another over priced burger!

bill bratzki said...

Awesome. That’s exactly who I hoped would take that space. For those complaining about the price, you are in luck. There is a McDonalds on Cheshire Bridge, not far away. For the rest of us who are willing to pay for high quality, sustainable ingredients, let’s support this business.

KER said...

I think you’re missing the point, I don’t mind paying for “high quality” food, but a burger is a burger. $50 for 2 people to have a burger and split a side for the same thing as you get at Grind House or Shake Shack is just silly... and don’t for a minute try to tell me these “high quality” burgers taste better...

Anonymous said...

I'm with KER.

I'm fine paying more for quality food but things like burgers and pizza are what they are. I also wouldn't spend $30 for a hotdog no matter how sustainable the ingredients are.

Amy said...

Bill - agree with your comments and KER is incorrect. I can barely get to $50 with 2 custom burgers, 2 sides of sweet potato fries, a large salad and tax and tip. That usually also includes extra patty - clueless on her $50 for 2 burgers and a side must have added some gold trim to it. Roughly same pricing as Yeah! and yes Grindhouse and Shake Shack are less for less quality meat. Nothing grassfed or local like the others. Shack does not even offer a salad as it is really fast food. I will pay for good quality food and that is what the neighborhood wants and will support. Like Bill said above, McDonalds is down the road and i believe Cookout is not so far away on Ponce as well. So excited to have Farmburger in the HOOD!!!!!!

KER said...

Wow, I can send you my receipt if supposedly “wrong”... this is not even my neighborhood, so I don’t even know why I bothered to comment... and how elitist are you to insinuate I should only go to McDonalds just because I think Farm Burger is overpriced and overrated...

Anonymous said...

Uhh yeah KER gonna need to see that receipt. There's no way two burgers and one side = $50...maybe if you tipped $20...

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