Thursday, January 28, 2021

[SET YOUR ALARM] Snooze Sets Opening Date in Sandy Springs

At long last, Snooze an A.M. Eatery is about to open in Sandy Springs!  ToNeTo Atlanta was first to reveal plans of the Denver-based breakfast joint's entry into metro Atlanta in 2019, but its opening, originally planned for the first half of 2020, was delayed several months due to the pandemic.  Snooze opens in place of Urban Cookhouse at Gateway, a mixed-use project anchored by Sprouts Farmers Market at 4600 Roswell Road, not far from Chastain Park.  

In addition to the pandemic, the opening of Snooze in Atlanta was likely also delayed due to the fact that there was no nearby location at which managers could train or from which employees could be borrowed.  Historically a west coast chain, it was not until 2019 that Snooze crossed the Mississippi River with a single outpost in Charlotte, North Carolina.  A second location in the South End neighborhood of Charlotte opened this past October.  The relative geographic proximity of Charlotte likely aided the company's Sandy Springs team. 

Snooze officials at the company's "mother ship" in Denver have been reluctant to provide ToNeTo Atlanta any details on the planned opening, but sources close to the restaurant's Sandy Springs team tell us they are currently training, with a planned opening on February 17.  

When Snooze does open, it will join several existing breakfast joints in the area including Tupelo Honey Cafe, also located in Gateway.  Goldbergs Fine Foods (fka Goldbergs Bagel Co. & Deli) and Buttermilk Kitchen are also among the locally owned favorites already serving breakfast fare in the area.  

In addition to the Sandy Springs location, Snooze also plans to open at least one other Atlanta area outpost.  The second Snooze, planned for the Westside, is to open in the ground floor retail of the new Osprey apartment complex at 980 Howell Mill Road.  The Westside, a part of Atlanta that has seen tremendous commercial and residential development over the past several years, is perhaps even more competitive than Chastain Park.  

When Snooze opens on the Westside, potentially as soon as this fall, they will join newcomer Maple Street Biscuit Company (which replaced sibling eatery Holler & Dash) as well as neighborhood favorites West Egg Café, Cultivate Food & Coffee and locations of both Flying Biscuit Café and Waffle House (2).  

If dining out for breakfast, where is your favorite place in metro Atlanta? Are you excited for the opening of Snooze in Sandy Springs?  What is your all time favorite breakfast food?  

Please share your thoughts below.  


Anon said...

Snooze is pricey but really good. I will be making the 30 minute drive over there once they open.

Newnan Land Lizard 1 said...

It’s an awesome concept and can’t wait for them to open.

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