Tuesday, April 12, 2022

[EXCLUSIVE] New Sweet Shop Secures Space in Decatur

A new kind of business is coming to Decatur.  The Cereal Lab, an eatery that will offer cereal, milkshakes and ice cream bowls, among other desserts, has signed a lease for 335 West Ponce de Leon Avenue, Suite D.  The eatery takes the place of the onetime Verizon store adjacent to The Great Frame Up in the bottom of the 335 West Ponce condo building.  

Entrepreneur Cynthia "Cyn" Hernandez started the business in 2018, but the Decatur outpost will be her first brick and mortar location.  

The Cereal Lab has existed for the past few years primarily as a pop-up and mobile eatery with appearances at different events and festivals. In early April, The Cereal Lab was among the top 8 desserts (out of nearly 60 participants) at the Dessert Wars festival, billed as the "largest dessert festival in America."  

In an effort to supplement her efforts to get her roughly 1,200 square foot brick & mortar open, Hernandez earlier this month launched a Kickstarter campaign with the goal of raising $15,000.  As of the morning of April 12, the campaign had raised $541 from nine backers.  

Although not offering the same treats, the addition of The Cereal Lab should be a welcome addition to the neighborhood following the closures of the beloved The Yogurt Tap on Church Street at the end of 2016 and Steel City Pops, which closed its shop, also on Church Street, at the end of 2019. 

Have you had desserts from The Cereal Lab?  If so, what was your favorite?  What is your favorite cereal?

Please share your thoughts below.  

11 comments:

Anonymous said...

I sure hope this lady used a good attorney to help limit her exposure on her lease. Yikes.

Anonymous said...

Let us know when the sweet shop opens. I will be their first customer.

Anonymous said...

The city of Decatur needs to fill up all their empty spaces downtown in the wake of the pandemic. Perhaps they could give these new tenants a break on their lease because foot traffic is way down and high rents won't cut it anymore

Anonymous said...

I just put together a bowl of ice cream and mixed it with frosted flakes and lucky charms! $7.50 anyone?

Anonymous said...

The only kickstarter options being either donations or way overpriced clothing just amounts to asking people for money to fund a for-profit business, which is ridiculous. Crowdfunding should at least offer an option like a gift card for the dollar amount being contributed, it should be an investment, not a donation.

Anonymous said...

Girl I just looked at your Kickstarter campaign and you still at $541.00. You campaign is stuck! That's just delivery charge for your one equipment! Your 9 friends are going to be mad.

Coolio said...

Cereal is a valid topping at an ice cream bar. Cereal is NOT an attraction that you use to galvanize opening up a store.

I can get a milkshake at Chick-fil-A, Brusters, Jeni's, or 90 other fast casual places. Every idea you think of when you are high is not a reason to actually try it once you're back on Earth.

Anonymous said...

Just saw this truck at the City of Milton Community Egg Hunt and was super excited to try it... until it was $12 for a milkshake.

Anonymous said...

I visited one of these in NYC time square. It was the Kellogg one and had a great time. I know I paid for a experience. Looking forward to seeing what this one is all about

Anonymous said...

If you’re cheap, just say that 😂😂😂

Anonymous said...

I’m super excited to try this!

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