Wednesday, May 11, 2022

[EXCLUSIVE] Popular Charlotte Eatery Bringing House-Made Brats and Montreal-Style Bagels to Chastain Park

A Charlotte area restaurant is planning to enter the Atlanta market later this year.  The Good Wurst Company, a restaurant specializing in bratwurst, but also offering burgers, chicken, fries, and even Montreal-style bagels, plans to open at Tuxedo Festival along Roswell Road in Chastain Park.  The new restaurant will replace longtime neighborhood restaurant Marcello's, which as ToNeTo Atlanta reported in this week's Bits & Bites is slated to close as of May 24.  

The Good Wurst branding announces it as a "Butcher, Baker, Sausage Maker," with the eatery open for breakfast, lunch and dinner, seven days a week.  The restaurant melds a New York-style deli with restaurateur Lincoln Clark’s love of European street food — drawing inspiration from an 18-month stint living in Europe.

While some might consider house-made bratwurst an exciting menu item, the introduction of Montreal-style bagels, which are hard to come by in metro Atlanta, is what will perhaps draw the most attention. The Montreal-style bagel is a distinctive variety of wood-fired baked bagel.  In contrast to the New York-style bagel, which also contains sourdough, the Montreal-style bagel is typically smaller, thinner, denser, and sweeter, given that it is boiled in honey-sweetened water before being baked.  The bagel also has a larger hole.  

Save for the Reuben and corned beef sandwiches, $11.95 and $15.95 respectively, the majority of the menu at the Charlotte location is less than ten bucks, with bagels - Plain, Poppy, Garlic, Everything or Sesame Seed - offered at $1.25 each.  

Clark opened the original The Good Wurst in Charlotte's Plaza Midwood neighborhood in September 2020. This past November it was revealed that Clark had signed a lease for a second location in Charlotte's South End neighborhood that is slated to open soon.  The Atlanta location, which measures 2,432 square feet, will join fellow eateries in Tuxedo Festival including Cava, Chopt and soon, Postino, a wine bar, which is opening in the old FLIP Burger Boutique space. 

The new eatery will no doubt present some friendly competition to Goldberg's Fine Foods, an Atlanta institution, which is currently celebrating its 50th anniversary, and whose flagship location is less than two miles from Tuxedo Festival.  

Pacific Software, Inc., which describes itself as "an owner, venture partner and investor in the restaurant business in the US" is a majority owner of The Good Wurst.  On its website, Pacific says of The Good Wurst, that it is "a unique concept that management at Pacific believes can be expanded rapidly and profitably in many, if not all of the US states."  

In addition to The Good Wurst, Clark is also co-founder of Charlotte's Fuel Pizza, which operates several locations in the Queen City.  

The Good Wurst marks the second Charlotte-based restaurant to expand to metro Atlanta in recent months.  Kid Cashew, from serial restaurateur Martin Sprock, opened this past February in a former Moe's Southwest Grill on Roswell Road in Sandy Springs.  

Have you been to The Good Wurst Co.?  Do you prefer New York or Montreal-style bagels?  Who in Atlanta do you think currently makes the best brats?

Please share your thoughts below. 


Anonymous said...

Sounds like the bagels are not going to be too much competition for Goldberg especially for Traditionalists. But, the more Southern palate will probably scarf them up. Good to have something that will fill the long time pizzeria. I will it’s Mama and Marcello and the rest of the clan. .

Anonymous said...

Looking forward to this. Never been to the Charlotte location but if they fail, it won't be because Goldberg's is 2 miles away. Goldberg's is overpriced and nothing to write home about.

Anonymous said...

Goldberg's sucks. Finally, some good bagels coming to Chastain area!

Anonymous said...

You are lucky ATL. Good Wurst is awesome - the Montreal bagels are the best.

Convention Defier by Default said...

We will see. Everyone advertises Montreal style and they aren't.

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