Thursday, May 26, 2022

[EXCLUSIVE] BurgerFi Bails on Dunwoody, "Super" Replacement Signed

A new chicken chain is coming to town.  SUPER CHIX, which in March opened their first Georgia restaurant at The Avenue Peachtree City in Peachtree City, will later this year enter the metro with an outpost planned for Perimeter Marketplace in Dunwoody.  The upstart chain, which calls themselves the "the anti-chainy chain," will occupy a 2,800 square foot space in the new Publix-anchored center.  

A BurgerFi restaurant was to have opened in the space, but reportedly abandoned their plans earlier this year.

Super Chix, which started in Dallas in 2014 and was until 2015 a concept in KFC-owner Yum! Brands' portfolio, has since grown to thirteen locations with at least ten coming soon and dozens more planned.  

Super Chix bills itself as a "premium fast-casual dining experience:   Some have likened Super Chix to Culver's and Freddy's in that like their burger brethren, Super Chix positions themselves as a premium, quick-serve option boasting their hand-cut fries, fresh, never frozen chicken, and "world famous" potato buns.  

The Super Chix menu features several fried and grilled chicken sandwiches as well as fried chicken tenders and assorted salads topped with fried or grilled chicken.  The menu also includes hand-cut fries, fried pickles and even coleslaw, a side dish that rival Chick-fil-A famously removed from their menu in early 2016 in a move to add "variety" to their offerings.  The restaurant also features in-store churned, hand-dipped, premium frozen custard.  

"At Super Chix, we are super into chicken. We think it’s just about the most perfect food in the world. And we wanted our recipes to celebrate all that perfection. So we did something drastic. We decided to keep it simple. We decided to bring to you The Last True Chicken Sandwich."

At Perimeter Marketplace, Super Chix joins anchor Publix and recently opened eateries Chopt and First Watch.  In the months to come, Chicken Salad Chick, Panda Express and QuikTrip are also expected to open in the center.  

Have you been to Super Chix? What is your favorite chicken sandwich in Atlanta?  Where else would you like to see Super Chix open in metro Atlanta?

Please share your thoughts below.  

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