Friday, June 3, 2022

[EXCLUSIVE] Popular Canadian Brand Bringing its Bombers to Buckhead

A Canadian outerwear company will later this year open just its fourth full-line store in the U.S. in Lenox Square.  Moose Knuckles, a company specializing in coats, jackets, parkas and bombers, will open in suite 3098 C, a roughly 3,000 square foot space on the first floor of the mall, according to permits recently filed with the City of Atlanta.  The new store will occupy a portion of what had been a large, two level Topshop before the British retailer closed it and ten other U.S. stores in 2019.  Before Topshop the space had been Kenneth Cole.  

A Moose Knuckles store in Toronto 

Launched in 2008, Moose Knuckles is seen by many as the chief rival of Canada Goose, another popular luxury outwear business that got its start in Toronto in 1957.  This article compares to the two brands.  

Montreal-based Moose Knuckles operates several full-line stores across Canada but in the U.S., has just three such stores: in SoHo and Garden City, New York, and in Chicago.  The company also has an outlet at the Woodbury Common Premium Outlets in Central Valley, New York.  The brand is carried locally in Saks Fifth Avenue and Neiman Marcus, according to its website.  

"The name comes from a combination of two of Canada's greatest things: a moose and a hockey fight. The logo is a moose footprint in the snow with the hooves representing brass knuckles," Ally Kemper, the company's then marketing director, told Esquire in 2015.  

In addition to the brand's popular outerwear collections, where prices range from about $350 to $1500, the Moose Knuckles logo can be found on T-Shirts, polos, shorts, pants and bucket hats, among other clothing and fashion accessories.  The brand also offers a "Pooch Knuckles" line with parkas for your pets starting at $325.  

Moose Knuckles plans to spend an estimated $750,000 building out their space, according to the permit filed with the City of Atlanta.  Elaine Sterling Institute, a school of cosmetology, esthetics, nail care, and massage therapy education, is relocating from a space near the food court to the lower level of the former Topshop.  

ToNeTo Atlanta has reported recently that several new tenants are opening at Lenox Square in the coming months. Luxury timepiece manufacturer Breitling opened their new boutique at Lenox Square earlier this week with new-to-market North Italia (sibling of Flower Child and step-brother of True Food Kitchen) slated to make its debut June 22.  Tiffany & Co., already with a popular and more than five-decade old boutique at Phipps Plaza, will add a second Buckhead store when they open at Lenox Square later this fall.  Aritzia, another popular Canadian retailer, will also enter the Atlanta market this fall with a store on the mall's first floor near Macy's.  

Are you familiar with Moose Knuckles?  What other stores or restaurants would you like to see open in Lenox Square?  What is your favorite mall in metro Atlanta?

Please share your thoughts below.  


Anonymous said...

What a name.

dal787 said...

I've been to the Woodbury Commons location before.

Anonymous said...

Moose Knuckles reminds me of Camel Toe!

Anonymous said...

Seems like a failed business from the start. Don't they (Canadians) know that our "winter" lasts 4-5, maybe 6 weeks a year? What else will they sell between February and December?

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