Thursday, June 15, 2023

[EXCLUSIVE] Chick-fil-A Scores Prime Intown Site For New Restaurant

If you thought there was no more room in metro Atlanta for another Chick-fil-A, you were wrong.  According to a well placed real estate source, Chick-fil-A has secured the soon to be vacant David's Bridal along Peachtree Road near Marshalls for a new restaurant.  David's Bridal filed for Chapter 11 bankruptcy in May, its second such filing in just the past five years.  The Buckhead store is closing as part of the company's reorganization.      

The Atlanta-based fast food chain reportedly plans to scrape the current 6,900 square foot structure and rebuild it to suit its needs.  The new Chick-fil-A will reportedly not have a drive-thru, and will instead be oriented towards carry-out and delivery orders.  (The restaurant likely realized they had no shot in getting a drive-thru approved so didn't even bother trying.)

The freestanding building - 3232 Peachtree Road - was before David's Bridal, home to Priscilla of Boston, another bridal business.  Before either retailer however, the building was home to Houlihan's, a once prolific casual dining restaurant chain that has all but disappeared from Georgia save for two Columbus outposts and one in Savannah.   

The new Chick-fil-A would sit in an outparcel of Buckhead Place, an existing center anchored by Marshalls and LA Fitness, with a new Five Below coming soon.  

In April, Chick-fil-A opened a new restaurant in Brookhaven that gave the Atlanta-based chain a spot in the market but did not provide a drive-thru.  Another non drive-thru Chick-fil-A is planned for 777 Ponce de Leon Avenue on the site of the former Dugan's restaurant.  (Dugan's is slated to reopen soon at Northlake [Mall] in Tucker.) 

The chicken chain already operates several Buckhead area restaurants including one a stone's throw from the planned Buckhead Place outpost.  The Terminus unit, located in the street level of the Terminus 100 building, is another atypical restaurant as it's "in-line," a compact streetside unit, also devoid of a drive-thru.  The Terminus unit opened August 7, 2008.  Also in Buckhead is another Chick-fil-A in the Lenox Square food court as well as a traditional unit along Piedmont Road near the Lindbergh Marta station and another along Roswell Road in Chastain Park.  

A few miles south on Peachtree, at Collier Road, Chick-fil-A closed their existing drive-thru enabled unit in April with plans to reopen it as a larger, more easily accessible restaurant late this year.  

Have you been to the new Chick-fil-A in Brookhaven?  Do you think the non-drive thru model makes sense for this location?  What restaurant would you like to see open in Buckhead next?

Pleas share your thoughts below. 

20 comments:

Anonymous said...

Haven't been to the new Brookhaven location and have no plans to go. I think most Chick-fil-A's should have a drive thru. I remember the Houlihans in that location and still miss it.

Anonymous said...

Yay! Even more traffic at Peachtree and Piedmont. Buckhead is a lost cause. Could be the most poorly planned "upscale" district in the country. Who approves this crap?

Anonymous said...

More like Chik-Felony Armed Robbery-A!!!

Anonymous said...

CFA appears to be trying to take over Atlanta. It'd be kinda funny if they overextended and went down in flames.

atlcarly said...

when will it stop? cfa is nice but the pricing is ridiculous and there are enough in the metro area

Anonymous said...

Take over Atlanta? What do you mean? They did that years ago. You know they are from Georgia originally, right?

Anonymous said...

Why would it be funny if CFA "went down in flames"? Please elaborate.

Anonymous said...

Isn't there already a Chick-fil-A at the Terminus building a few hundred yards down Peachtree?

Anonymous said...

Apparently they aren't even close. Their average store grosses $8.7 Million. For perspective, Atlanta Magazine reports Canoe's sales at $8.9 Million, placing them as the fifth highest grossing restaurant in Atlanta. It's astounding that CFA can post those humbers without any alcohol sales and only operating six days per week.

Anonymous said...

There’s no drive thru so how is this going to add to traffic?

Anonymous said...

You think people are going to walk there? No one walks in Buckhead except the homeless.

Anonymous said...

wow, this dude you're talking to on the June 16 vid sound like Noreen from Seinfeld.

Anonymous said...

Stonecrest recently lost helzberg diamonds 💎 and now zales is closing

Alex said...

I always find it humorous when people here try to reply to other people.

BarryATL said...

I am sure that CFA will close the Terminus location when the new one opens. The Terminus location has no parking and is only open for breakfast and lunch.

Anonymous said...

I don't get why people think that they're building too many of these when the locations that exist have drive-thrus that back up into the street, if anything this aggressive expansion is long overdue. Regardless of how you feel about their politics (not a fan personally) this at least signals that they're doing something to alleviate the traffic gridlock that they've been causing. Hopefully Trader Joe's follows suit.

bofdem said...

this article was painful to read.
"The freestanding building - 3232 Peachtree Road - was before David's Bridal, home to Priscilla of Boston, another bridal business."
huh?

"... plans to scrape the current 6,900 square foot structure..."
Scrape? or scrap?

Anonymous said...

Scrape. It's called "scrape and rebuild" when you demolish something and then build an updated version of what was there.

Anonymous said...

You’re hilarious!

Anonymous said...

Shocked he didn’t make a racial comment outta this.

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