The TJX Companies, Inc., owners of TJ Maxx, Marshalls, and HomeGoods, among other retailers, plan to bring their growing Sierra store to metro Atlanta. ToNeTo Atlanta has been tracking several potential locations but the first to be confirmed officially is coming to Henry Town Center, a large "power center" at 1772 Jonesboro Road in McDonough.
The center, owned by Indianapolis-based Kite Realty, recently updated its site plan to reflect the addition of Sierra.
In Henry Town Center, Sierra will occupy a nearly 20,000 square foot space, formerly home to Bed Bath & Beyond, between existing tenants Ross and Famous Footwear. Sierra's opening in the center will unite it with fellow TJX companies HomeGoods and Marshalls.
Essentially, Sierra offers a similar shopping experience to TJ Maxx but focused on outdoor equipment, apparel, and accessories. A shopper accustomed to REI may not be attracted to Sierra, but some will find their pricing of "up to 65% off department and specialty stores" appealing enough to give 'em a shot.
"this isn’t necessarily a store for all those wanting very technical equipment or products; but for casual outdoors people it’s a great place to treasure hunt, said Neil Saunders, Managing Director and Retail Analyst at GlobalData Retail, in a recent LinkedIn post.
Sierra, originally Sierra Trading Post, started in Reno, Nevada in 1986 before being acquired by TJX for an estimated $200 million in 2012. At the time of the acquisition, Sierra was predominantly an e-commerce business with only four physical locations.
Today there are 97 stores across 30 states with at least four more opening in the next few weeks, according to the company's website.
Homesense, another TJX brand, is also expected to make its long-awaited Georgia debut with a store in Peachtree City.
For the TJX fiscal year ended February 3, 2024, 17 Sierra "doors" were opened. Another 26 are slated to open in the current fiscal year, CFO John Klinger said in February.
Have you ever been to a Sierra? Where else in metro Atlanta would you like to see Sierra open? What upcoming TJX brand opening are you most excited about?
Please share your thoughts below.
7 comments:
This is off topic, but can someone tell us why all the sonic drive in restaurants closed between suwanee, Lawrenceville, and stone mountain? It's strange, Google says temporarily closed but people believe they are permanently closed.
Their website selections are not very good but occasionally you can find some good gear and the pricing is amazing. Not sure if the brick and mortar will keep that pricing but of they do, it's worth an occasional visit.
LOVE Sierra! Wish it were closer!
Sonic is owned by Inspire Brands. They are closing under performing locations. Inspire also owns Arby’s which have also closed many locations. Sign of the times.
I noticed some Amoco stations are closing too. One on Arbor Drive in Gwinnett and one on Selfidge place in Fayette. Can someone tell me why they are closing? Seems like people still need gas.
It's fascinating to see all these children chains of Zayre doing well, even as their parent no longer exists. I include BJ's Warehouse among them. All doing reasonably well.
They should just bring Zayres again! If its all doing well they can support it. Great popcorn and iccees in the smack bar! And loved their toyes department! They had Mego action figs.
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