[UPDATE] Jack In The Box Makes its Georgia Debut

Jack in the Box has finally popped up in Georgia.  The San Diego-based burger chain announced plans in June 2024 to enter Georgia with 15 units as part of its "strategic expansion across the Southeastern United States.”

The development started in Savannah but is slated to also include locations in Augusta and Macon.  

Longtime ToNeTo Atlanta readers will recall the chain has twice before considered entering the Atlanta market, only to postpone their plans.  

The company's first location opened in Hinesville, in greater Savannah, December 15. In Hinesville, Jack In The Box opened at 708 West Oglethorpe Highway, where it converted a 2,400 square foot building originally constructed in 2023 as Hwy 55 Burgers, Shakes & Fries, a North Carolina-based chain that closed the restaurant early this year, shortly filing for chapter 11 bankruptcy.  

Another new Jack in the Box is planned as part of a multi-tenant development along North Perry Parkway near its intersection with Houston Lake Road in Perry, in greater Warner Robins (Macon).  

A post to the Jack in the Box website on May 13, 2025 titled How to Open a Jack in the Box Burger Franchise in Georgia, lists the following cities as areas that the company's franchise development team is primarily interested in:

Atlanta, Columbus, Athens, Sandy Springs, South Fulton, Roswell, Johns Creek, Warner Robins, Albany, Alpharetta, Marietta, Stonecrest, Smyrna, Valdosta, Brookhaven, Dunwoody, Newnan, Gainesville, Peachtree Corners, Milton, East Point, Peachtree City, Rome, Tucker, Woodstock, Cartersville, Dalton, and Brunswick

While Jack in the Box looks to grow in Georgia as part of its strategic expansion in the southeast, it's worth noting that the company has closed several units in the Nashville area over the past few years.       

Jack in the Box is looking to enter Georgia at a time of increased competition for prime drive-thru restaurant sites as countless coffee, chicken, burger, and other chains all vie for the same spaces.  

Rival quick-serve burger chain Whataburger has grown to more than 37 restaurants across the state since it began its metro Atlanta expansion in late 2022.  That said, the chain did close two rather new units earlier this month as part of a eight store, three state closure.    

Are you excited for the upcoming arrival of Jack in the Box in Georgia?  What regional chain would you most like to see open in Georgia? Do you think Jack in the Box will find success in Georgia?

Please share your thoughts below.