Upstart rethinks retail strategy.
Thursday, April 27, 2017
Wednesday, April 26, 2017
|The new Macy's Backstage at Cumberland Mall|
Macy's Backstage, the new "off-price" offering from Macy's, opened its first Atlanta area location this past Friday at Gwinnett Place Mall in Duluth. The store is located on the second floor of the existing Macy's store. Other Backstage stores are planned for The Mall at Stonecrest, Cumberland Mall, Mall of Georgia, and Town Center at Cobb, among others. Although I was unable to obtain definitive planned openings, a Macy's representative at Cumberland Mall indicated that their Backstage store is expected to open this coming Friday April 28th.