Wednesday, August 24, 2016

Bits & Bites

Spa Sydell at Brookwood Place 
Spa Sydell has filed for Chapter 11 Bankruptcy....again.  The company previously filed for bankruptcy in 2009, exiting in 2012.  The original company was founded in 1982 with one location in Buckhead under the name of Sydell – Skin Care Salon.  Since 1982, the company grew to include many spas.   In metro Atlanta, locations include Alpharetta, Peachtree Parkway, Brookwood Place, Park Place, Cumming and Kennesaw. (Locations in Buckhead on West Paces Ferry Road, Roswell Corners  and in Cumberland Mall, among others, previously closed.) Today, Spa Sydell is owned by Reina Bermudez, who became Chief Executive Officer in 2011 after directing the company’s financial affairs for several years. A seventh location is being built out at The Shops at Merchants Walk in Huntsville.  I visited the Huntsville center this past weekend and saw what appeared to be a space  under construction.  It was the weekend, so it seemed as though the new location is still on track.  In the bankruptcy filing, Bermudez blamed the company's financial troubles on both a $250,000 loss the company sustained following the Valentine's Day weekend snow storm in 2014, as well as cost overruns from their Kennesaw location that opened last year.  Not mentioned in the filing was the fact that the metro Atlanta market has changed a lot since since Sydell's launch over three decades ago.  In addition to competition from luxury hotel spas, franchise spas like Massage Envy, Massage Heights and Elements Massage all have many Atlanta area locations, as does local upstart Natural Body Spa.  

Wednesday, August 17, 2016

Bits & Bites

DREAMDRY, a New York-based salon, will enter the Atlanta market tomorrow with a location in Powers Ferry Square in Buckhead.  The salon opens in place of GlowDry, a similar Atlanta-based business that was acquired by the New York firm.  DREAMDRY specializes in blowouts and updos, and was founded by fashion designer & stylist Rachel Zoe and former Creative Artists Agency veteran Robin Moraetes.  There are currently four DREAMDRY locations, including two in New York City and two in Chicago.  Designed in collaboration with local interior designer Heather Roberts, the Buckhead salon will feature 12 styling stations as well as their signature Jonathan Adler lighting and decor.  The Buckhead location will also feature makeup services from its sister beauty destination, PUCKER.