Monday, October 4, 2010

Ready for the Mongol Invasion? Genghis Grill Out to Konquer New World

Dallas, Texas based Genghis Grill, "The Mongolian Stir Fry," is starting to heat up the Atlanta market. Genghis Grill has signed leases for three Atlanta area locations, having already opened one in Buford at the Mall of Georgia. The chain plans to add locations in Alpharetta, Buckhead and Dunwoody in the coming months. In Alpharetta, Genghis Grill will open on Windward Parkway, near the recently opened Which Wich and across the street from Costco Wholesale. In Dunwoody, Genghis will be located near La Madeleine in the R.E.I. anchored shopping center on Perimeter Center West and in Buckhead, the location will be behind Houston's and across from The Fresh Market and Benihana on Peachtree Road. Although no signage is up, nor any work started, it is believed that the Buckhead restaurant will be located within the shuttered Blockbuster Video store on the south corner of the center.

Genghis Grill is a similar concept to that of The Real Chow Baby "New American Stir Fry" and Big Chow Grill "A Stir Fry Evolution." Big Chow Grill is the new name for the Real Chow Baby's location at the Galleria as owner Mike Blum re-branded and plans to grow the new Big Chow Grill first locally with possible locations in Athens and at Emory and then hopefully, nationally.

Offering patrons a bountiful variety of sauces, toppings, proteins, starches and assorted fruits and veggies, the concept has proven popular locally. It will be interesting to see how the upcoming new Chow Baby does on Ponce so close to the original on Howell Mill. One of the oldest concepts, bd's Mongolian Grill, was started by Billy Downs (bd) in Royal Oak just outside Detroit in 1992, but I've heard no talk of them expanding to Atlanta. Interestingly, bd's did open a location in Ulaanbaatar, Mongolia in 2005, where the restaurant supports a Mongolian youth non-profit. Genghis may have the leg up on any new competition with a growing national presence, but I have a feeling Chow Baby and Big Chow Grill will continue to be big draws in their respective neighborhoods. ToNeTo Atlanta

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3 comments:

Anonymous said...

Not really my thing - kind of grossed out by all the raw meat and everything kind of tastes the same. But I see this being a hit at Emory Village - witness the phenomenon that Yogli Mogli has become. There is a strong mix of students and young families in the area willing to spend money w/o driving.

Anonymous said...

This is the kind of initiative that will put Atlanta back on the culinary map along with the Sysco truck routes! Atlanta needs more AYCE destinations like this, ASAP.

Atlantan99 said...

Hey Anon,

Right you are! haha

Thanks for the comment.

Long live the Sysco truck!