DEKA Athletics is expanding its men's offerings by opening a separate store. With DEKA Athletics now in Shops Around Lenox, DEKA Mens will open today in a space nearby left vacant when longtime SAL tenant The Little Shop closed late last year.
DEKA Mens will carry the Y-3 line of clothing and accessories, ironic as the adjacent space was formerly home to the Y-3 flagship store until closing in 2008. The store will offer lines such as Retro Brand, Ever and Adidas Originals and many more lesser known and harder to find labels. The store was put together in a matter of days but the finished product looks great. A few of my favorites from the store's largely reclaimed interior decor include Rich's bins from the now defunct department store, a vintage stadium scoreboard (pictured) and a retro Coke machine.
With Canada-based lululemon athletica between DEKA and DEKA Men's, Shops Around Lenox is quickly becoming a haven for the athletic and fashionable. With Crate & Barrel opening in the remaining large vacant space, the problem for Shops Around Lenox won't be interest in the renovated center, but enough parking to accommodate guests.