The Wafflery at Lenox Square has closed. Located in the food court of the Buckhead mall, the Wafflery occupied a space most recently home to Cinnabon. That they stayed open as long as they did was a shock to me, and I'm told that they vacated their space late Sunday night.
Even before they opened last summer, I questioned the viability of such a niche concept in Lenox Square. Somehow, Thierry Tubajika, the restaurant's operator, ran a half dozen other businesses simultaneously, as well as being "Senior Product Manager" at T-Mobile where he was responsible for "Managing all aspect of project initiation to completion." Strangely, the Wafflery's website continues to list franchise and partner opportunities with the brand though Lenox was their only location.
I added the Wafflery to the ToNeTo Atlanta DeathWatch in the third quarter of last year. This past January, (given the fact I've never seen the Wafflery actually make any sales in my many trips to nearby Chick-Fil-A), I predicted that they would be closed within 60 days without [significant] rent concessions from Simon properties. I was wrong. They closed 62 days after that post. Think what you will of my blog or my opinions, but my accuracy and insight in Atlanta is clear. I get no joy from closures but this is my sixth accurate closure prediction since January.
No word on whether SIMON already has another tenant lined up for the space, but my guess would be... a frozen yogurt joint. Local yogurt shops Yoforia and Yogli Mogli both list Buckhead as "coming soon" on their respective websites, but neither discloses an exact location. Last month, Los Angeles-based Pinkberry opened in the Buckhead Triangle Shopping Center but weeks later saw its neighboring Borders become the latest location to begin liquidation sales.
Yoforia now has locations across the metro area, but one of their original three locations was in a small space in Perimeter Mall's food court. The location is one of few Yoforias that is not self serve. Ontario-based Yogen Fruz has locations in North Point Mall and Mall of Georgia, and California-based Tutti Frutti has a location in Discover Mills.
There are a few vacancies in the Lenox food court. What would you like to see open? What's your favorite eatery in the mall?