Chattanooga, Tennessee-based Mojo Burrito is rolling into Dunwoody.
The three-unit burrito chain will open its first restaurant outside of its Chattanooga home base in Dunwoody Village later this spring. Mojo will occupy a roughly 2,300 s/f space next to Blooms of Dunwoody, in the shopping center anchored by The Fresh Market and also home to Walgreens and the more recent addition of Marlow's Tavern. For all my ITP readers, Dunwoody Village is also home to Dunwoody Prep, the site of the murder of Rusty Sneiderman in November 2010. It is a few miles from Perimeter Mall, bounded by Chamblee-Dunwoody Road and Mount Vernon Highway.
Mojo's nearest competition will come from a Moe's Southwest Grill, located in the Publix-anchored Dunwoody Hall shopping center, a stone's throw from Dunwoody Village.
Mojo has been around for ten years and according to their website, is a big supporter of local artists and makes an effort to feature their work in the restaurants. Sources tell me the Dunwoody location will be a corporately owned store.
Mojo's menu is simple with a variety of tacos, burritos, nachos, salads and other southwestern options. Main menu items like burritos and tacos look to be priced on par with the likes of Willy's and below those of newcomer Lime Fresh. Lime Fresh entered the Atlanta market last year ripe with cash from being acquired by Maryville, Tennessee based Ruby Tuesday. Lime opened high profile locations in Buckhead, South Buckhead and Midtown and from the looks of the parking lots at peak hours, are not doing well.
Personally I think Lime will fail by the end of the year and that the best burritos in Atlanta still come from Willy's.
Where do you go for burritos? Will you try Mojo Burrito? What other tenants would you like to see added to Dunwoody Village?