The Mall was opened in 1970 as Buford-Clairmont Mall and was renamed Outlet Square, and later, Oriental Mall. Today the mall is known as Plaza Fiesta.
Once home to Eckerd Drugs, Marshalls, Winn Dixie, Burlington Coat Factory (originally Woolco) and rare outlet stores of both Muse's and HiFi Buys along with a movie theater, the center has since become a Latin / Hispanic themed center and has thrived. Dreamz ATL nightclub replaced the movie theater, and more recently the nightclub itself changed, and is now known as The Mansion Elan.
What may have been Marshalls' first store in Atlanta dating to 1978, their store at the center finally was shuttered in 2011. Marshalls "relocated" to TOWN Brookhaven later in 2011.
ROSS Dress for Less will open in place of Marshalls. Offering more economically priced items to value oriented consumers, ROSS is a good fit for the the center. As many of my ITP retail fans may remember, ROSS replaced a failed Old Navy at North DeKalb Mall, and has lasted quite some time.
Shoppers World (not to be confused with Shopper's World, the Framingham, Massachusetts shopping center) will open in a portion of the former Burlington Coat Factory. The Plaza Fiesta location will be the third Atlanta area store for the New York based retailer. The retailer whose tagline is "Always New, Always For Less!" currently has Atlanta area locations at Camp Creek Marketplace and Southlake Pavillion.
Planet Fitness just opened adjacent to Shopper's World, sharing the former Burlington space. The New Hampshire based value oriented workout franchise opened last February at nearby Embry Village on Chamblee-Tucker Road, and this past December, the company celebrated their 600th location. Planet Fitness separates itself from larger competitors like LA Fitness and Lifetime Fitness by offering fewer perks like juice bars and childcare, and instead offering monthly memberships for as little as ten bucks.
The mall also recently added new signage (in photo, bottom right) to both Clairmont Road and Buford Highway.
Should Gwinnett Place Mall attempt to replicate Plaza Fiesta and be almost entirely Asian focused? Will ROSS and Shoppers World succeed where Burlington and Marshalls didn't? Are you a fan Planet Fitness and their streamlined fitness clubs?
Weigh in. Be heard. Comment below.