Tom Catherall of Here to Serve Restaurants is looking at resurrecting his tom tom a bistro concept.
The restaurant, which was Catherall's first in Atlanta, opened in 1993 at Lenox Square and was popular for many years before closing in 2002. Its space, along with the former B. Dalton Bookseller, became Atlanta's first Urban Outfitters.
Tom tom's closure at Lenox Square was the result of Tom's decision not to renew the lease, and instead, to dedicate his resources to the opening of a new restaurant. That new restaurant was Twist, his tapas and sushi restaurant that opened at Phipps Plaza not long after and will celebrate its 10th anniversary starting February 4th.
Today, Here to Serve Restaurants includes a number of concepts, among them Prime at Lenox Square, Goldfish at Perimeter Mall and Shout at Colony Square.
Tom tom would open at TOWN Brookhaven in the place of Stir Crazy. Chicago based Stir Crazy had a tough time of it in their Atlanta debut and closed their restaurant last August, just short of a year after opening it.
Here to Serve's Noche Tequila & Tapas Bar opened at TOWN Brookhaven in late 2010, and has been one of the most, if not the most, successful eatery in the development. The third of what is a now a four unit concept, Noche has wide appeal and according to inside sources, has waits many nights when neighboring restaurants sit with idle tables.
Given that Here to Serve seems to have a unique understanding of the Brookhaven market, they seem like the perfect group to take over the Stir Crazy space. They will walk into a fully built out restaurant in need of minimal renovations or capital to get the doors open.
TOWN Brookaven has already seen Slack's Hoagie Shack, Stir Crazy and Swirll Frozen Yogurt fold, and will likely witness other closures sooner rather than later. Poorly executed concepts like Treza and Bonehead's are at the top of my list of most likely to close.
Tom has been toying with the idea of re-opening Tom Tom for some time, at one point even considering the space that is now Yebo (adjacent to Twist). I think Tom has made the right decision to open in Brookhaven rather than Buckhead, especially given the size space he will get in Brookhaven compared to the shoebox at Phipps.
Sources say a deal is darn close, but that the ink is not dry. I say, this deal is more likely to happen than the likelihood of Modern in Buckhead staying in business beyond one year. What are your thoughts on a tom tom return? Do you think the location makes sense? What was your favorite menu item?