Here to Serve Restaurants will open in the former Stir Crazy at TOWN Brookhaven, but it won't be a tomtom reboot as originally planned.
A new restaurant, Smash Kitchen & Bar will be an eatery serving typical American fare in a casual environment. I'm told Tom is planning to emulate Houston's restaurant in his new Brookhaven venture. Houston's, a concept from Beverly Hills-based Hillstone Restaurant group, has two locations in Atlanta under the Houston's flag and a third recently rebranded as Hillstone. All three restaurants are in Buckhead and each rings up sales in excess of $5 million annually, making them some of the most successful in the city.
Clearly Tom is looking to find similar success with his planned eatery.
Stir Crazy, the restaurant that Smash is replacing, was primarily a stir fry concept, and as such, it did not have a full kitchen. Plans call for a full kitchen to be added with the hope that the new restaurant will be open in early June. Additional items on the menu will be pizza and burgers. Surely, their pizza will be better than some of the center's current offerings, but one has to question the feasibility of adding another option for pizza. Current pizza offerings in the center include Newk's, Treza ...and Costco.
Smash is joining a long list of restaurants in the center, and will be the first to open as the second generation within the relatively new center.
TOWN Brookhaven is also home to Here to Serve's Noche concept, which by most accounts is one of the best, if not the best, performing eatery in the project.
Are you excited for this new Brookhaven addition? Do you miss Stir Crazy? What is your favorite TOWN Brookhaven eatery?