Monday, April 1, 2013

Bridging the Gap: New Boutique Opening in Buckhead

Bridge Boutique opening second location.


Bridge Boutique, which first opened in Virginia-Highland last July, is being joined by a sister location in Powers Ferry Square in north Buckhead.  The boutique will open in a 764 square foot space, adjacent to Dunkin' Donuts.

Bridge seems to have done what it can to truly be a boutique and not just like every other "boutique" in Atlanta.  Bridge,  unlike Atlanta based boutique chain fab'rik (which now has 20 locations), curates a store that seems similar to an even more indie Anthroplogie.  Fab'rik, along with Dahlonega based Dress Up boutique ,(8 locations) and Raleigh-based bevello (18 locations), have all seemingly grown too big to be called boutiques.  With their expansion, the stores have lost their individuality: all seem to be copies of each other, each selling similar or exactly the same items, with little differentiation.

Wisely, Bridge opened in North Buckhead, at Powers Ferry Plaza, instead of trying to pull another place from thin air and open in the Shops Around Lenox.  Over the past couple years, Shops Around Lenox completed an extentsive renovation and added not only Crate & Barrel and restaurants Bhojanic and Seven Lamps but also what seems to be a never ending list of "boutiques" and other related retailers.  Already home to Bill Hallman and TOOTSIES, the center added SWANK, fab'rik, bevello, Cosabella, Ona, and will soon welcome The Impeccable Pig, SuitSupply and Scotch & Soda.

Though not to the degree or magnitude of the Shops Around Lenox work, Powers Ferry Plaza received a face lift last year and saw a number of new additions.  An existing, but dated structure in the south front of the center was demolished and in its place, a new building was erected that today houses Panera Bread and Uncle Maddio's Pizza Joint.  Additionally, junior anchors Petco and Roadrunner Sports came to the center.  Smaller shops like Pretty Please, Pigtails & Crewcuts and  Full Cup Bread also opened in the center.

Are you an existing shopper of Bridge in the Highlands and excited for their Buckhead opening? Powers Ferry Plaza still has some vacancies, what would you like to see open next?  Are you a fan of the landscape and parking changes at Powers Ferry Plaza?

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