Roots Juices is coming to Atlanta
Dallas, Texas-based Roots Juices plans to open in Buckhead at the Shops Around Lenox "in 30 days." The juice shop will open in a shoebox of a space sandwiched between the new Buckhead outpost of Bhojanic and the relocated Gill's Alterations.
Roots seems rather similar to Atlanta-based Dtox and offers fresh pressed juices in to-go ready glass bottles. Roots offers a variety of juice concoctions such as Restore (beets+carrots+apple+aloe+ginger), Pear Pleasure (pear + pineapple), and Lean & Fit (grapefruit+mint), each retailing for seven or eight bucks, comparable to Dtox.
Both Roots and Dtox have carved out a new niche of the juice market by offering fresh pressed juice, void of any preservatives or added sugars. Many operations like Smoothie King and Planet Smoothie often add sugars. frozen fruit or powders for taste or added protein, at times making their products taste better, but be less healthy. Atlanta-based Arden's Garden would be the one exception, as they offer fresh juices in some of their stores, but also sell pasteurized bottled juices.
Dtox opened their Buckhead location last August, almost simultaneously closing their original location in midtown on 6th Street. Although it is located in the heart of Buckhead, their location offers zero street visibility as its located behind a Roswell Road shopping center. Dtox does however have access from Roswell Road, Cains Hill Place and East Andrews Drive.
Given their hard-to-find location and limited parking, Dtox does a significant amount of business via smart car delivery option. Coincidentally, the most recent time I saw the Dtox car delivering was within the Bloomingdale's Lenox Square parking deck, a stone's throw from where Roots will soon open.
Roots will surely become a fast favorite for many yogis and other nutrition enthusiasts, given that they will be so close to both Lululemon Athletica and DEKA, the Atlanta-based active lifestyle boutique.