Upcoming pizzeria Pizza Rock in Brookhaven has changed names to Pizza Shack.
Apparently Pizza Rock, a single unit Napoletana pizzeria in Sacramento, California, though clearly not in competition with our local restaurant, sent a cease and desist letter urging the name change.
Interestingly though, a simple Facebook search shows there is already a pizzeria known as Pizza Shack in Opelousas, Alabama. According to a recent post, the pizzeria just celebrated 25 years in business. While restaurants in neither Opelousas, Alabama nor Sacramento, California should compete with Brookhaven, Georgia, Opelousas is clearly closer to "competing with" Brookhaven than Sacramento.
Pizza Shack will serve pizza by the slice as well as offer salads, beer and wine. If all goes well, Pizza Shack should be open in about a month. The restaurant is located behind Savi Urban Market and across from The One Sushi which last year replaced Brookhaven's beloved Library Coffee shop. Scott Servas has sought to open a new restaurant in an adjacent structure but it remains up in the air, pending zoning issues.
Pizza Rock started their facebook page nearly a year ago on June 13th 2012, with a founding date of June 1st. June 14th they announced they would be "hiring soon," followed by the announcement on June 15th that they had hit 100
followers likes. Today they have 230 likes, but up until a fan of the page asked about their new signage, their facebook had been silent since last June, their twitter since early July.
This week, however, Pam Russo asked "What happened?? No Pizza Rock in Brookhaven??" to which another fan replied "Sign says Pizza Shack now." Pizza Rock Brookhaven replied to both saying "We had to change the name :)"
Quite an odd scenario for so little to have been said or done, then suddenly a new name and a quick reply on the part of whomever is managing their social media.
A couple of other interesting posts were from Mallorie Bennett Fonseca who asked in September "Hey! Any news on your opening? We can't wait!!! I have some hungry pizza lovers!!" and was told "Late October is what we are shooting for.."
Shannon Case commented on the Pizza Rock facebook page in March saying "Sooo???? Are y'all going thru with this or not? If not I want your space... Badly." This question got no reply.
Aside from Mellow Mushroom and treza, there are limited quality pizza options in the Brookhaven area, and really none that offer pizza by the slice. The one exception to this is Costco, but not everyone would consider their cafe to be in the same comp set as standard restaurants.
Does pizza by the slice sound like a winner in Brookhaven? What is your ideal price per slice for such a concept? Who make the best overall pizza in Atlanta? Please share your thoughts below.