B.Y.O.B. will open in about a week at Colony Square in midtown.
B.Y.O.B. or Build Your Own Burgers, will open in place of a former Gyro Wrap.
Overall, Colony Square's food court is surprisingly underappreciated and underutilized. Eateries like Chick-fil-A, Starbucks, and Shout all have access from Peachtree Road, but basically all others, within the center itself, are hidden from the outside, with a number of vacancies.
In recent months, J.R. Crickets and Tin Drum Asia Cafe both opened in the center though word is that neither is doing especially well.
Just last week Aaron Rocco's, a restaurant serving assorted breakfast and lunch fare, closed while a Blimpie somehow stays afloat. Houlihan's closed their restaurant at Colony Sqaure over five years ago, and though it offers street frontage and an outdoor patio, it has remanined vacant.
B.Y.O.B. will offer a fresh made black bean, custom blend ground beef, and fresh ground turkey burger on its regular menu. A number of house built specialty burgers will also be available. B.Y.O.B. will also feature normal french fries as well as sweet potato fries and fried fresh onion rings.
I was lucky enough to get a sneak peek at the menu at a recent tasting and personally loved the garbanzo salad, consisting of garbanzo beans, avocado, tomatoes, onions and a few other ingredients.
As some longtime midtown residents will recall, Tom Catherall of Here to Serve tried burgers once already in Colony Square, but did not have much luck. That's A Burger! opened in place of a failed Corner Bakery at Colony Square in the mid 2000s but has been closed for over five years. A full service burger restaurant, That's A Burger was ahead of the burger curve in Atlanta and never really took off. That's A Burger was replaced by Piri Piri, a Here to Serve chicken restaurant, and later Tamarind Seed, a Thai restaurant that remains open today.
Colony Square in some ways is similar to Peachtree Center downtown, yet their traffic and popularity among would be guests is vastly different.
With so many offices both above and around Colony Square, not to mention the W Midtown attached, what could B.Y.O.B. do to capture what seems to be captive audience? What B.Y.O.B.menu item sounds the most interesting? What is your favorite casual midtown eatery?